10 K-pop Artists Reigning Star Brand Reputation Rankings In March 2024

March may have ended, but the month was filled with numerous activities and online buzz from our favorite Korean celebrities.

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The Korean Business Research Institute released their final brand reputation rankings for March involving stars from various fields such as entertainment, music, film, sports, and many more. Among the celebrities included, several Korean artists have landed spots.

The organization collected huge data from February 29 to March 31. The results were then determined by analyzing factors such as the stars’ engagement with fans, exposure to the media, and the participation of consumers.

Here are 10 K-pop artists dominating the star brand rankings for March 2024!

1. Lim Young Woong

Lim Young Woong
(Photo : Instagram: @im_hero____)

Lim Young Woong secured No. 1 on the list with a brand reputation index of 6,343,480.

2. ASTRO Cha Eun Woo

ASTRO Cha Eun Woo's Fanclub Recruitment Receives Mixed Reactions for THIS Reason
(Photo : Twitter: @offcialASTRO)

Cha Eun Woo followed in third place on the original list with a brand index of 6,342,103.


BIBI, in full bloom at Gyeongbokgung Palace
(Photo : BIBI Instagram)

In No. 4, BIBI trailed with a brand reputation index of 6,276,450.

4. IU

(Photo : instagram)

IU managed to secure the No. 5 spot on the list. According to sources, the top soloist successfully gathered a brand reputation index of 6,126,588.

5. Girl’s Generation Taeyeon

Taeyeon, cropped shirt + mini skirt for school look
(Photo : Taeyeon Instagram)

Taeyeon made it on No. 6 with a brand reputation index of 5,354,734.

6. (G)I-DLE

(G)I-DLE Has 'Weak' Dance Line? Group's Performance Skills Discussed For THIS Reason
(Photo : Instagram: @official_g_i_dle)

In No. 7, (G)I-DLE received a brand reputation index of 5,260,542 for the month of March.


SEVENTEEN The8 Cries On Stage Due To Exhaustion — What Happened?
(Photo : SEVENTEEN on X)

SEVENTEEN secured No. 11 on the list due to a brand reputation index of 4,243,140.


(Photo : TWICE (Kpopping))

TWICE received a brand reputation index of 3,469,926, leading them to claim the No. 13 spot on the rankings.


RIIZE Faces Plagiarism Accusations Ahead of Upcoming Comeback — What Happened?
(Photo : Facebook: RIIZE)

With a brand reputation index of 3,390,993, RIIZE successfully claimed No. 15 for March.


LE SSERAFIM Agency Source Music Takes Legal Action Against Malicious Comments
(Photo : LE SSERAFIM on X)

In No. 19, LE SSERAFIM garnered a brand reputation index of 3,179,181.

Full List of K-pop Artists Reigning Star Brand Reputation Rankings [March 2024]

1. Lim Young Woong

2. Son Heung Min

3. ASTRO Cha Eun Woo


5. IU

6. Girls’ Generation Taeyeon

7. (G)I-DLE

8. Kim Soo Hyun

9. Ryu Hyun Jin

10. Yoo Jae Suk


12. Kim Ji Won


14. Lee Seo Jin


16. Kim Nam Joo

17. Kim Go Eun

18. Baek Jong Won


20. Lee Jung Hoo

21. Lee Chan Won

22. Lee Hyori

23. Choi Min Sik

24. Park Ji Hyun

25. Song Joong Ki

26. Kim Ho Joong

27. Jang Da Ah


29. Lee Byung Hun

30. WJSN Bona

Which K-pop artists on the list are you stanning? Let us know in the comments below!

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Israel Monte