4 HYBE + 2 SM + 2 JYP + 1 YG “Prospects of Big 4’s rookie groups from Grammy’s perspective”

The remaining spots were filled by S2 Entertainment’s group Kiss of Life and Modhaus’s 24-member girl group TripleS.

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On Jan 26th, Grammy.com announced “11 Rookie K-Pop Acts To Know In 2024” through their official website.

The list includes BABYMONSTER, BOYNEXTDOOR, I’II It, Kiss of Life, KATSEYE, NiziU, RIIZE, NCT WISH, TripleS, TWS and VCHA.

kiss of life-riize-niziu

Grammy described BABYMONSTER as a group “following in the brash, girl crush lineage of BLACKPINK and their fierce forebears 2NE1“, while mentioning Zico’s production for BOYNEXTDOOR and saying, “Across both albums, BOYNEXTDOOR’s lyrics evoke a laid back, peppy feeling reflecting the experience of youth.” They highlighted I’II It, who has yet to debut, stating that they are set up to join NewJeans and LE SSERAFIM as another of HYBE’s female powerhouses.

Regarding Kiss of Life, Grammy mentioned Natty’s solo track “Sugarcoat” and expressed anticipation. They noted that KATSEYE, a collaboration between HYBE and Geffen Records, is a six-member group composed of members from the US, Korea, Switzerland and the Philippines, focusing on activities in the US market.

For JYP’s Japan-oriented girl group NiziU, Grammy saw them as “one of the biggest girl groups in Japan in recent years“.

Grammy anticipated that in 2024, SM Entertainment will be very active, focusing on RIIZE and NCT’s last unit NCT WISH. They also mentioned TripleS, citing LOONA’s producer Jaden Jeong and their diverse charms.

Pledis Entertainment’s boy group TWS, launching after 9 years since Seventeen, was introduced as “one of this year’s most anticipated new K-pop groups“. Lastly, VCHA, formed by JYP and Republic Records through the survival program “A2K” last year, was mentioned.

Source: Daum, Grammy.com