The best Kpop advertisement songs are more than just jingles; they are full-fledged hits that shape brand identities and resonate with global audiences. Kpop, having evolved into a cultural phenomenon, seamlessly blends with the world of advertising through these memorable collaborations. These songs are crafted to promote products while becoming fan favourites, blurring the lines between commercial content and musical artistry. Here we explore some of the most unforgettable Kpop advertisement songs that have created lasting impacts on both the music industry and the brands they represent.
Best Kpop Advertisement Songs That Captured the Spotlight
IVE’s Summer Festa – Pepsi Campaign
One of the most recent K-pop advertisement songs to hit the airwaves is IVE’s vibrant track, “Summer Festa.” Part of a broader Pepsi campaign, this song perfectly encapsulates the essence of summer—youthful, energetic, and refreshingly fun. IVE, with their rapidly rising star power, are the perfect fit for Pepsi’s image of youthful exuberance and coolness.
The song’s upbeat melody, paired with catchy lyrics, makes it an anthem for summer, creating an instant association between the refreshing taste of Pepsi and carefree sunny days. It’s not just a jingle for a soda—it’s a celebration, a vibe that fans want to relive again and again. By collaborating with IVE, Pepsi not only taps into the global K-pop market but also aligns itself with the younger, trend-savvy demographic that the group appeals to.
BIGBANG & 2NE1’s Lollipop – LG Cyon Campaign
For long-time K-pop fans, BIGBANG and 2NE1’s “Lollipop” remains one of the most iconic examples of a K-pop song produced for a brand campaign. Released as part of LG’s promotion for the Cyon mobile phone, this vibrant track combined the talents of two of YG Entertainment’s hottest groups at the time.
“Lollipop” became a viral sensation, and the song’s bright, playful energy perfectly suited the colorful, youthful vibe of the phone it promoted. The chemistry between the members of BIGBANG and 2NE1 was undeniable, and the song’s catchy hook had fans humming along for years. This campaign also served as a strategic platform to launch 2NE1, solidifying both groups as trendsetters not just in music, but in fashion and tech.
Girls’ Generation’s Chocolate Love – LG Chocolate Phone Campaign
Sticking with LG, the “Chocolate Love” campaign featured a unique competition between two versions of the song, performed by two of SM Entertainment’s powerhouse groups: Girls’ Generation and f(x). Both groups created their own versions for the campaign, helping to market the sleek new LG Chocolate phone.
Girls’ Generation’s version was especially popular, blending their signature bubbly, feminine style with the sleek aesthetic of the phone. The song’s catchy electronic beats, combined with sultry yet sweet vocals, created the perfect soundtrack for a product aimed at a youthful, style-conscious audience. This campaign is a textbook example of how brands and K-pop groups can create content that appeals to both fashion-conscious consumers and music fans.
NewJeans’ Zero – Coca-Cola Campaign
When NewJeans, one of the hottest new K-pop groups, teamed up with Coca-Cola for their song “Zero,” it was a match made in advertising heaven. The track, part of Coca-Cola’s campaign to promote Coke Zero, was crafted to highlight the fun and fresh personality of the brand while aligning it with the trendy, youthful image of NewJeans.
“Zero” is a refreshing, smooth track that echoes the feel of a chilled Coke Zero on a hot day. The members’ breezy vocals combined with playful beats make the song both addictive and fitting for a soft drink campaign. By partnering with a younger group like NewJeans, Coca-Cola effectively positioned its product to appeal to a new generation of soda lovers, keeping the brand fresh and relevant.
ITZY’s Joyful Moment – Gourmet Chicken Campaign
ITZY, known for their empowering lyrics and energetic performances, delivered yet another hit with “Joyful Moment,” a song made in collaboration with Gourmet Chicken. The song’s upbeat tempo and high-energy vibe perfectly reflect ITZY’s signature “girl-crush” concept, making it the ideal background music for a campaign centred around the joy of indulging in delicious chicken.
ITZY’s growing popularity across diverse markets allowed the Gourmet Chicken campaign to reach a wide audience, capitalizing on the group’s influence to associate their brand with fun, tasty experiences. “Joyful Moment” became a fan favourite not just because of its catchy melody but also because it provided a sense of comfort—much like the product it was promoting.
BTS’ IONIQ: I’m On It – Hyundai IONIQ Campaign
BTS’s global influence is undeniable, and it comes as no surprise that they have been part of numerous high-profile brand collaborations. One standout is their song “IONIQ: I’m On It,” created as part of Hyundai’s campaign for their IONIQ electric vehicles. This collaboration not only promoted a product but also emphasized environmental awareness, aligning BTS with a cause their fans could get behind.
The song’s futuristic vibe, coupled with BTS’s powerful vocals and smooth rap verses, makes it a fitting anthem for the sleek, innovative image of Hyundai’s electric vehicle range. As with most BTS endeavours, the song transcended its original purpose and became a favorite among fans, proving that even an advertisement track can make a lasting cultural impact.
Mamamoo’s Gleam – Davich Optical Campaign
Mamamoo’s sultry and playful track “Gleam” was created for an eyewear campaign with Davich Optical, and it perfectly fits the group’s sophisticated, charismatic image. The song’s catchy rhythm and the use of smooth, jazzy elements make it stand out as a commercial song that feels like a full-fledged hit in its own right.
The campaign cleverly played into the concept of seeing things differently through stylish glasses, and Mamamoo’s engaging performances gave the product a boost in appeal, particularly among fashion-conscious fans. “Gleam” not only highlighted the appeal of chic eyewear but also demonstrated how K-pop stars could elevate a brand’s image.
TWICE’s Just Be Yourself – LUX Hair Product Campaign
TWICE’s “Just Be Yourself” was created as part of a campaign for LUX, a Japanese hair product brand. The song is as bright and cheerful as the group’s signature sound, with lyrics that encourage listeners to embrace their individuality—perfectly aligning with LUX’s message of self-expression and beauty.
With TWICE’s strong presence in Japan, this song not only helped the campaign reach a wide audience but also reinforced the group’s reputation as positive role models. The upbeat melody and uplifting message made “Just Be Yourself” a hit among fans, while LUX enjoyed the brand boost that came with TWICE’s endorsement.
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