In a video titled “Why Did Customer Numbers Decrease? It’s All Because of Culinary Class War,” posted on Baek Jong-won’s YouTube channel, Kwon Sung-joon, the winner of “Culinary Class War” and owner of “Napoli Matfia,” explained his decision to reduce restaurant reservations.
In the video, Baek Jong-won commented, “I heard that the number of customers at Napoli Matfia has decreased. The owner intentionally reduced it, and I can’t help but praise this decision,” showing his approval of Kwon Sung-joon’s bold move. He added, “From the early stages of ‘Culinary Class War’, I could tell Napoli Matfia had something special. Every time there was an individual competition, I had a feeling that if they passed the team rounds well, they could win.”
The video also covered the “Tofu Hell” mission, where Kwon Sung-joon suggested making a dish with ricotta, which resembles tofu, and mentioned that fried pizza is easy to prepare in Naples.
Discussing the restaurant’s name, Baek Jong-won joked, “This place will be fully booked, so there’s no need for promotion.” Kwon Sung-joon revealed the name came from the area he lived in while in Italy.
Kwon Sung-joon explained that as the program’s winner, he prioritized customer satisfaction to maintain its credibility, stating, “If customer satisfaction drops, the program’s credibility could suffer.”
He also shared that he currently has only one employee, to which Baek Jong-won responded with surprise, asking if he does all the work himself.
Kwon Sung-joon reflected on his time studying in Italy and mentioned the impact of the show “Baek Jong-won’s Alley Restaurant”, saying, “I used to wait every week for the broadcast. I even cried when I watched the episode about the ‘Hongtak House.’” He added that he spent a lot of time thinking about how to run a business, thanks to Baek Jong-won’s advice.
Source: Wikitree
