BLACKPINK Leads October 2024 Singer Brand Reputation Rankings, Followed by Lim Young Woong and SEVENTEEN

The singer brand reputation index is derived from big data on artists who present beloved music to consumers. It classifies consumer behavior into categories such as participation value, communication value, media value, and community value. The index is analyzed through positive and negative ratio analysis and reputation analysis algorithms. This analysis reveals who, where, how, how much, and why people are talking about the brand.

The top 30 rankings for singer brand reputation in October are as follows: BLACKPINK, Lim Young Woong, SEVENTEEN, BTS, IU, aespa, IVE, LE SSERAFIM, DAY6, Fifty Fifty, (G)I-DLE, Hwasa, Lee Chan Won, Kang Daniel, Young Tak, Turs, Taeyeon, ILLIT, Red Velvet, QWER, Lee Young Ji, fromis_9, Na Hoon-a, TWICE, Girls’ Generation, BIBI, Oh My Girl, Car the Garden, Park Jin Young, and Sung Si Kyung.

According to K-Pop Brand Reputation Research Institute Director Koo Chang Hwan, “The analysis of the singer brand reputation for October 2024 shows that the BLACKPINK brand (composed of Jennie, Rosé, and Lisa) achieved the top position. Compared to last September’s brand big data of 108,144,623, there has been a 9.68% increase. A detailed analysis reveals a 7.96% decrease in brand consumption, a 7.68% decrease in brand issues, a 12.58% increase in brand communication, and a 40.28% increase in brand diffusion.”

He continued, “BLACKPINK’s brand, which creates a unique syndrome through individual activities, ranks first; Lim Young Woong’s brand, which continues to grow with a strong fandom community, is second; and SEVENTEEN’s brand, which has built a solid fanbase through domestic and international activities, comes in third. BTS’s brand, returning from military service, is fourth, while IU’s brand, which communicated with fans through concerts, ranks fifth.”