“Music Industry Shocked by HYBE’s ‘Looks Criticism Report’ “Humanly Unacceptable”
The reaction of those directly or indirectly involved in the HYBE documents, which were reviewed by Sports Seoul on Tuesday, is ‘shock’.
Instead of setting an example in the K-pop market by nurturing its own artists, the company made rude accusations and negative virality against third-party artists.
A representative from Agency A said, “I’m surprised that they’ve been leaving such documents regularly for years,” while expressing their discontenadding, “It’s unpleasant to think that the entire industry leaves such reports. Even if they analyze it, they should do it for internal artists, not for third-party artists.”
Representative A said, “The younger group members are actually quite close. The children are now facing an uncomfortable situation because of the adults. When music broadcasts overlap, there are many elements that can create a buzz among each other, such as collaborations and challenges. I think it will be difficult for HYBE to carry out such projects,” they said.
Another agency B’s executive said, “It’s very dangerous to create a document. If you make a ‘rumor’ into a document, it can become a fact,” he said, adding, “It’s a problem because even the National Assembly sees it as a problem in itself.”
An official from another agency, C, said, “Even seniors who have been in the industry for more than 20 years are embarrassed because it’s the first time they’ve seen it,” and added, “I don’t want to believe it because they even wrote down strategies to leave hate comments judging other artists’ looks and try to bring down third-party artists.”
Artists who have had their faces judged are also unhappy. Although they have been collaborating with HYBE artists in challenges, there is talk that it may be difficult in the future.
A representative from D said, “We can talk about trends, but this is the first time I’ve seen it documented for years. I wonder if it’s really an industry trend to criticize so rudely. It’s too childish to criticize looks rather than talent. Now you can do things like challenges with HYBE Artists, but the reports included expressions like ‘XX looks stupid,’ so why would you want to join them?” he criticized.”
1. Of course they will stop doing challenges. Do you really think that culture will go away? All the people at the top are like that
2. This is so embarrassing
3. Of course they should stop doing challenges with them. Seriously, criticizing their looks + bodies is just freaking petty
4. If they have any shame, they should avoid doing challenges with HYBE’s idols. Disgusting
5. Please stop, I don’t wanna see it
6. Don’t. My bias is an MC at a music show and I’m just begging them to avoid HYBEㅠ
7. Boycott
8. Don’t do it. Imagine how much they’re gonna gossip in your back
9. Just leave the HYBE-dols among themselves
10. My bias, please don’t interact with HYBE
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