On theqoo, one post with nearly 50,000 views has sparked heated discussion, with many users claiming that the overlap in concepts between the two groups is too close to ignore.
In particular, in June 2021, NCT DREAM released their first repackaged album, Hello Future. The title track quickly became a viral hit due to its uplifting, feel-good vibe, marking one of the most memorable releases for the group. Now, in October 2023, SEVENTEEN’s “God of Music” has drawn comparisons for its similar upbeat energy, sound, and aesthetic. These parallels have led netizens to question if SEVENTEEN’s creative choices were inspired too closely by Hello Future.
Netizen Reactions
Comments under the post capture the frustration of some fans. Translated excerpts reveal varied opinions:
- “Do they have no pride?”
- “This isn’t just about the album; there’s a lack of originality in the concept execution.”
- “It’s clear that HYBE only knows how to copy things—they can’t seem to create anything unique on their own.”
- “Even the choice to use the same director shows they were clearly referencing Hello Future.”
- “It’s so similar, I had to do a double-take.”
- “Does HYBE have nothing original to offer? They just keep reusing the same creative staff.”
- “It’s not just one or two elements that are the same; multiple aspects overlap, making it impossible to ignore.”
Same Staff, Similar Styles?
Adding fuel to the fire, fans have drawn parallels to LE SSERAFIM’s recent accusations of copying Red Velvet’s concept. While some fans argue that both groups simply used the same photographer, these repeated overlaps have led to speculation about whether HYBE’s approach involves hiring similar creative teams to achieve popular concepts.
Fans also pointed out that director Shin Woo-seok, reportedly turned down offers from other groups following his work on NewJeans’ “Ditto” to avoid similar conflicts. Therefore, HYBE’s choice to use the same director as SM Entertainment has only intensified criticism.
For many K-pop fans, the resemblance between SEVENTEEN’s and NCT DREAM’s concepts serves as a reminder of the fine line between inspiration and imitation, especially in an industry where unique concepts can make or break a comeback. As debates continue, fans are left wondering if these similarities are coincidence or a sign of a larger trend in K-pop production styles.
Source: theqoo, KrB
