It was confirmed on the 10th that actress Lee Yeon-hee purchased a single-family home in Seongbuk-dong, Seongbuk-gu, Seoul, for 3.4 billion won in July of this year. Before making the final payment on the property, Lee Yeon-hee secured a “preliminary registration” of the right to claim ownership transfer (a reservation for sale).
According to the court registry on this day, Lee Yeon-hee and her husband, Mr. A, jointly purchased a single-family home in Seongbuk-dong in early July for 3.4 billion won. The house spans from one basement level to two floors above ground. Since the final payment hasn’t yet been made, the property is under a right-to-claim ownership transfer reservation, which is a mechanism used to prevent double-selling by sellers after a contract is signed but before the final payment is completed.
The property Lee Yeon-hee and her husband purchased has a land area of 354㎡ (approximately 107 pyeong) and a total floor area of about 298㎡ (around 90 pyeong), purchased at 31.75 million won per 3.3㎡. Nearby transaction records show that a similar property sold in September for 31.03 million won per 3.3㎡. Additionally, a nearby vacant lot of 1,822㎡ (approximately 552 pyeong), located within a two-minute walk from Lee’s property, is currently on the market for 24.1 million won per 3.3㎡.
Nearby, there are several foreign residences, including those of the Netherlands and Singapore, as well as museums and temples. Across from the house is the residence of Lee Joong-geun, chairman of Booyoung Group, who purchased his home in 2021 for 8.8 billion won.
Seongbuk-dong is known for its low foot traffic, tight security, and as a neighborhood favored by prominent business figures and celebrities who value privacy. With the mountains of Bukhansan behind and a view of Namsan on the horizon, Seongbuk-dong is one of the top three affluent neighborhoods in northern Seoul, alongside Pyeongchang-dong in Jongno-gu and Hannam-dong in Yongsan-gu.
Reportedly, the area is home to celebrities such as actor Kim Woo-bin, couple Bae Yong-joon and Park Soo-jin, singers Lee Seung-gi and Lee Seung-chul. Additionally, BLACKPINK’s Lisa drew attention in 2022 by purchasing a 7.5 billion won house in Seongbuk-dong, which had previously belonged to Jang Seon-yoon, the granddaughter of the late Shin Kyuk-ho, Honorary Chairman of Lotte Group. Actor Yoo Hae-jin also purchased a Seongbuk-dong house for 4.5 billion won in cash at the end of last year, while rapper Beenzino bought a two-story house there for 4.5 billion won in the same year.