NewJeans’ Legal Battle Sparks Fears of Another FIFTY FIFTY Scenario
With the legal battle between NewJeans and their agency ADOR intensifying, concerns are growing among fans and the public that the situation may mirror the infamous FIFTY FIFTY dispute of 2023. Online communities and social media platforms are abuzz with posts warning that NewJeans may be heading down a similarly destructive path.
Déjà Vu of the FIFTY FIFTY Crisis
In 2023, FIFTY FIFTY made international headlines when the group filed for a suspension of their exclusive contract with ATTRAKT, citing issues like unclear financial settlements. However, the court rejected their request. In the aftermath, three of the four members Saena, Sio, and Aran left the group, leaving Keena to continue promotions with newly recruited members. Despite resuming activities, the group has struggled to regain their previous momentum and popularity.
Now, fans fear NewJeans could face the same fate, especially as their legal dispute appears far from over.
Unlike FIFTY FIFTY, NewJeans’ internal conflict has taken a personal turn. The dispute has extended into the private lives of members particularly Hyein, whose parents disagreed over her legal representation in the case. Her father reportedly opposed terminating the contract, while her mother supported it and filed for guardianship rights in court.
Ultimately, the court granted Hyein’s mother legal authority to represent her, a decision that has sparked mixed reactions online, leading to comments such as “Lawsuits tearing families apart? This has gone too far”.
The High Cost of Silence
In the fast-moving world of K-pop, prolonged hiatuses due to legal battles can be career-threatening. The FIFTY FIFTY case serves as a cautionary tale: they lost crucial momentum just as they were breaking into the global market. Now, with NewJeans’ group activities at a standstill, the fear is that they too could lose their edge.
Many fans have expressed their frustration, worrying that if the dispute isn’t resolved soon, NewJeans may struggle to retain their current popularity and global standing—especially with other fourth-generation groups continuously gaining ground.
As NewJeans navigates one of the most high-profile contract disputes in recent K-pop history, fans are holding their breath, hoping the outcome won’t echo the downfall seen with FIFTY FIFTY.
On the other hand, as NewJeans temporarily halted activities following the court’s injunction and comforted fans via SNS, FIFTY FIFTY is set to drop their new album on April 29, 2025. The three former members, meanwhile, went on to re-debut as a girl group named Ablume.
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