Are Celine and Bvlgari turning their backs on BLACKPINK Lisa?

Netizens believe that Bvlgari and Celine will terminate their contracts with Lisa

On November 1st, Lisa’s official Weibo account was deleted, leading to rumors that the female idol was banned in China following controversies surrounding her Crazy Horse Performance. While fans were worried, netizens also noticed that Celine and Bvlgari, two global brands for which Lisa serves as a global ambassador, also removed her images from their official Weibo accounts. Many netizens believed that even these two brands were turning their backs on the BLACKPINK member after this series of troubles.

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On the other hand, many fans believe that Celine and Bvlgari are only taking temporary measures to avoid criticism from the Chinese market. Recently, Celine officially launched its global clothing campaign with Lisa, the first of its kind after a 4-year partnership. It is known that massive billboards have gradually been displayed globally, starting in Thailand and South Korea. Fans believed that Lisa would continue to go with Celine and Bvlgari, especially since both brands are under LVMH, the family conglomerate of Lisa’s rumored boyfriend.

However, on the night of November 1st (Korean time), Bvlgari’s global Instagram account also removed some images of Lisa. The CEO of the company, Mr. Jean-Christophe Babin, also deleted pictures taken with the BLACKPINK member. Therefore, many netizens speculate that Lisa might lose her contracts with these luxury brands.

The Chinese market indeed plays a crucial role in the sales of luxury fashion brands, especially in recent years. Therefore, if Lisa is to face a ban in China, there will be a high likelihood that many brands will terminate their contracts with her to avoid negative impact of her scandal. Additionally, the status of Lisa’s contract with YG remains uncertain. If Lisa is to part ways with YG, she will face numerous challenges in pursuing an independent career. It’s evident that the decision to perform at Crazy Horse can potentially damage Lisa’s flourishing career.