ASTRO Cha Eunwoo Faces Backlash Over Brief Starbucks Slip-Up — Here’s Why

Join Our Telegram Channel

In a surprising turn of events on January 10, 2023, ASTRO’s Cha Eunwoo delighted fans with updates from a Sketchers event in Malaysia. However, a seemingly innocent Instagram post featuring a Starbucks cup on the table quickly turned controversial, sparking criticism from some of his followers.

The Starbucks Backlash: Navigating Global Brand Controversy

The photo’s backlash stemmed from the ongoing sensitivity surrounding Starbucks and its association with the Middle-East conflict. Internationally, the coffee giant faces a boycott after suing a union of workers who used the company’s logos on a pledge supporting Palestine in the conflict.

 Despite of Starbucks distancing itself from the political situation, the legal action against its workers fueled discontent. Critics argue that the company, known for projecting a liberal and diverse image and took a controversial stance rather than a standing in solidarity with the oppressed.

ASTRO Cha Eunwoo

(Photo : instagram) ASTRO Cha Eunwoo

Quick Rectification: Cha Eunwoo’s Deleted Photo

Responding swiftly to the criticism, Cha Eunwoo deleted the contentious photo from his carousel post on Instagram, which originally featured four images. The remaining pictures showcased the Sketchers event without any trace of the Starbucks cup, earning praise from fans for his prompt action.

INCASE YOU MISSED THIS: ASTRO Cha Eunwoo Recalls What He Did After Getting Dumped by His Girlfriend

Idol Scrutiny: Global Awareness Among K-Pop Stars

While Eunwoo received applause for his quick response, the incident sheds light on a broader issue within the K-Pop community. Fans are increasingly scrutinizing idols who align themselves with or consume products from controversial brands, such as Starbucks.

A post shared by instagram

Even if the drink in question wasn’t directly purchased by the idol, strict standards persist, with K-Pop stars facing criticism for perceived ignorance of global situations. The incident underscores the delicate balance idols must navigate in their public image and brand affiliations.