On the morning of March 31, K-pop fans were shaken when an account claiming to be a former YG employee threatened to leak confidential data related to various Korean entertainment companies. As proof of their access, the account immediately released a never-before-seen dance practice video of BLACKPINK from their trainee days featuring a 7-member lineup. The footage, previously undisclosed, quickly spread online. But that wasn’t all an alleged MV for “Don’t Know What To Do” also surfaced across platforms, going viral among K-pop fans.
“Don’t Know What To Do” is a track from BLACKPINK’s 2019 EP “Kill This Love“. At the time, the group only promoted one official MV “Kill This Love” which is now nearing 2 billion views on YouTube. Despite not having an MV, “Don’t Know What To Do” remains one of BLACKPINK’s most beloved songs.
The choreography video alone has garnered over 345 million views, and the two music show stages went viral within the fandom. Fans have long wondered why such a promising track never received a proper MV.
Now, there seems to be an answer: YG did film a music video for “Don’t Know What To Do“, but for unknown reasons, it was shelved for 6 years and never released. The alleged former YG employee leaked the full MV but in extremely low quality.
Though the video lacks clarity, the choreography is unmistakably that of “Don’t Know What To Do“. The MV features bright, sweet visuals in stark contrast to the fierce, warrior-like concept of “Kill This Love“. Close-up shots highlight BLACKPINK’s fresh, youthful beauty in their early twenties, styled in soft, feminine looks.
Despite being locked away for 6 years, the MV has gone viral at lightning speed. BLINKs are now demanding YG to “release the original source immediately”. However, not everyone is impressed. While some fans are excited about the rare content, others criticized YG’s taste and production choices. The MV is entirely shot in enclosed indoor settings and lacks creative flair.
The only highlight, some say, is the members’ visuals. The pastel color palette feels outdated and even “cheesy”. Even if the MV had been released 6 years ago, critics believe it would’ve been poorly received—especially when compared side by side with “Kill This Love“. Many are now speculating that this could be the very reason YG decided to keep it under wraps.
Netizen reactions:
- Why is BLACKPINK getting all these leaks out of nowhere? That MV for “Don’t Know What To Do” is so bad though.
- YG filmed an MV and kept it hidden for 6 years? Release the source already.
- Their visuals back then were so youthful. This brings back memories.
- They actually made something this cheesy? No wonder they hid it.
- Is no one realizing BLACKPINK is being threatened with leaks? What’s YG even doing right now?
- If you’re a fan and come across the leak, report it. This is unauthorized content!
The ongoing leaks of BLACKPINK’s unreleased content and trainee footage are raising major concerns. YG is being criticized for its poor data security, which is now negatively impacting its artists. The anonymous account has made repeated threats that jeopardize BLACKPINK’s safety. BLINKs are urging the agency to launch an investigation and take immediate action against the individual leaking this confidential content.
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