A recent post on the Korean online community Pann has brought attention to the individual advertisement counts of members from fourth-generation K-pop girl groups, leading to widespread discussions among fans.
The post, titled “Fourth-Generation Girl Group Individual Advertisement Status,” has garnered significant attention. The post lists various idols, including members from IVE, aespa, NMIXX and LE SSERAFIM, along with the number of individual advertisements they have secured.
Notably, IVE’s Jang Wonyoung and Ahn Yujin, as well as aespa’s Karina and Winter, are highlighted for their impressive advertisement counts. In contrast, LE SSERAFIM members, particularly Kim Chaewon, are noted for having fewer individual endorsements.

The disparity in advertisement counts has led to a flurry of comments from fans and netizens. Some express surprise at the lower numbers for certain idols, questioning the reasons behind the differences. Others defend their favorite artists, attributing the variations to factors such as agency support, individual activities, and marketability.
- I was wondering why the comments were so angry, and now I see why LOL. LE SSERAFIM’s current ad situation is seriously disastrous LOL.
- Are LE SSERAFIM really a top-tier idol group? LOL this is hilarious.
- Watching LE SSERAFIM fans rage is so funny LOL.
- I heard Kim Chaewon was really popular, so why is there only one [ad]
- LE SSERAFIM fans act like this and still get jealous of Jang Wonyoung…? LOL
This discussion underscores the competitive nature of the K-pop industry, where individual popularity and commercial appeal can significantly impact an idol’s career trajectory. As fans continue to support their favorite artists, such rankings serve as a reflection of both public interest and the evolving dynamics within the K-pop landscape.
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