From Sistar to KISS OF LIFE…The success of “small and medium-sized girl groups”

Although starting from a small company and having been active for a short time, KISS OF LIFE has already garnered a lot of attention and affection from audiences worldwide. After a promising debut on July 5, 2023, with the title track ‘쉿 (Shhh),’ the group has captured public attention with a unique musical style unlike any previous fifth-generation girl group.

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Earlier, FIFTY FIFTY’s entry into the charts is called the “miracle of small and medium-sized idols”. Small and medium-sized idols refer to idol groups that debuted through small and medium-sized agencies other than the four major agencies SM, YG, JYP and HYBE.

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Although there are many difficulties compared to large agencies, groups that have written success stories with various points such as strong digital chart rankings, unrivaled skills and intuitive concepts were born.

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From Sistar, Apink, Mamamoo to STAYC, FIFTY FIFTY and KISS OF LIFE. The emergence of small and medium-sized idols was a significant turning point in the K-pop industry. The key to their success is launching prepared groups through group planning based on sharp analysis of the public’s needs and systematic training.

Source: daum