(G)I-DLE Tops February Girl Group Brand Reputation Despite Controversy and Members’ Hiatus

The Korea Corporate Reputation Research Institute analyzed brand big data from January 11, 2024, to February 11, 2024, totaling 49,182,794 pieces of brand big data, measuring brand reputation indices based on participation, media, communication, and community indices for K-pop girl groups.

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In February 2024, the ranking of girl group brand reputation was as follows: (G)I-DLE, IVE, TWICE, LE SSERAFIM, BLACKPINK, aespa, NewJeans, Red Velvet, Oh My Girl, Girls’ Generation, Apink, NMIXX, Baby Monsters, H1-KEY, ITZY, WJSN, Elris, Cignature, MAMAMOO, STAYC, APRIL, fromis_9, Girls’ Day, Dreamcatcher, Ladies’ Code, EXID, LOONA, CLC, Kep1er, and Woo!ah!

(G)I-DLE recorded a brand reputation index of 5,108,516 with participation index of 242,120, media index of 744,578, communication index of 1,676,851, and community index of 2,444,967, representing a 149.16% increase compared to January’s brand reputation index of 2,050,317.

(G)I-DLE

IVE, ranked 2nd, recorded a brand reputation index of 3,288,945 with a participation index of 277,576, media index of 811,326, communication index of 971,427, and community index of 1,228,616, showing a 1.68% decrease compared to January.

ive

TWICE, ranked 3rd, recorded a brand reputation index of 3,081,489 with a participation index of 95,540, media index of 922,767, communication index of 826,335, and community index of 1,236,846, representing a 20.77% increase compared to January’s brand reputation index.

TWICE

LE SSERAFIM, ranked 4th, recorded a brand reputation index of 2,989,993 with a participation index of 198,900, media index of 544,501, communication index of 817,146, and community index of 1,429,446, showing a 24.04% increase compared to January.

BLACKPINK, ranked 5th and recorded a brand reputation index of 2,889,685 with a participation index of 122,196, media index of 837,606, communication index of 853,279, and community index of 1,076,603, showing a 38.19% decrease compared to January.

Source: naver