(G)I-DLE’s song that received the biggest opposition from their company

‘I almost used another artist’s song many times.’

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Even after LATATA, the company continued to do blind tests between Jeon Soyeon’s songs vs songs by external composers

The company kept saying that they didn’t like DUMDi DUMDi’

After listening to DUMDi DUMDi, people at the company said they didn’t like it and kept opposing the song. 

They kept trying to make us receive songs from other artists instead’

‘It was seriously no joke. It was really tough back then. We fought really hard.’

Everyone at the company was against it.

‘I just said, ‘I’ll take responsibility. ‘DUMDi DUMDi’ will definitely be a hit’

Jeon Soyeon said she would take responsibility, insisting that it would definitely be a hit.

‘But in terms of results, it was the best among our songs at the time.’

Looking back, DUMDi DUMDi was the most successful among their other songs at that time.

‘You showed and proved it.’ ‘The fight ended there.’

After that, the company began to trust her more.

However, it must have been a bold move for a rookie group to release a self-composed track in their rookie days, and I think it’s natural for the company to have worried about it.

+Furthermore, it turns out that the members also opposed it.

The reason for the members’ opposition was that it was too different from the previous songs they had released, like “Hann,” “Senorita,” “Uh-Oh,” “Lion,” “Oh my god”…

+My favorite part

The behind the scenes of DUMDi DUMDi

DUMDi DUMDi” is a song that I think will be cherished for a long time to come. The meaning of “DUMDi DUMDi” is ‘youth,’ and I wanted to record myself as I am now, the only one who can represent me at this moment. Youth. I believe I’m enjoying my youth to the fullest at the moment. Especially, I think I enjoy my work a lot, with a lot of passion and enthusiasm. This song is intense, so it represents my passion. I hope many of you can relate to it, whether it’s in work or love. Youth is like a refreshing breeze blowing through the fiery passion, a pleasant feeling that can cool it down or make it even hotter.

When I’m 100 years old, if I ask Neverlands, ‘How was I when I was young, our Neverlands?’ all Neverlands have to do is play “DUMDi DUMDi” for me. It’s a song that encapsulates my burning passion for anything at the moment.

-Jeon Soyeon on her V Live, 2020.08.03

The song that came after “DUMDi DUMDi” had an ethnic concept, Hwaa.

-I like DUMDi DUMDi.

-I don’t like it much. It felt like a song from Zootopia.

 ㄴIt was actually inspired by Zootopia

-In my opinion, among all of (G)I-DLE’s songs, DUMDi DUMDi seems the most mainstream. I personally liked songs like ‘Oh my god’ the most, but DUMDi DUMDi was okay too. I think it’s the perfect song for summer. 

-I wasn’t into it at first, but the more I listened, the better it got.

-I like this one. ‘DUMDi DUMDi’ was my summer jam.

-It’s interesting how opinions are so divided in the comment section.

-I’ve listened to DUMDi DUMDi the most out of all (G)I-DLE’s songs… it’s surprising.

-I remember DUMDi DUMDi when summer comes. It’s so nice.

-This song reminds me of summer.

-They have no taste. I thought ‘DUMDi DUMDi’ was the most mainstream among (G)I-DLE’s songs, and it had a good timing for taking a minor turn.

-I can understand why the company reacted that way. To be honest, I didn’t listen to ‘DUMDi DUMDi’ much then or nowㅋㅋ

-It doesn’t seem like a typical (G)I-DLE song, so I understand why the company opposed it.

-I didn’t like it much at first, but now I listen to it every summer

-I wasn’t into it, lacked impact… but if the composer herself liked it, that’s what matters.

-It’s the only (G)I-DLE song in my playlist.

-Personally, I wasn’t a big fan, but it seemed like the right time for (G)I-DLE to try this easy-listening type of song. Their previous songs were hard to sing along to and had strong conceptual images, so they needed a more mainstream song. 

-I listen to it every summer.

-Even as a fan, I was a bit disappointed with DUMDi DUMDi. I wanted it to be refreshing for summer, but it felt somewhat ambiguous.

-Oh, opinions are really divided. I love this song. I don’t like summer, but I love the summer vibe in this song.

-It’s easy to listen to, so I’ve listened to it a lot

-I really liked DUMDi DUMDi. This was when I got to know (G)I-DLE.

-I understand why the company reacted that way. It was different from what they had been doing… I don’t listen to DUMDi DUMDi much because I preferred their previous songs, but it seemed like it resonated well with the public

-I really liked DUMDi DUMDi. I started paying attention to (G)I-DLE from this song. I still listen to it every summer or when I go for a drive.

-Among (G)I-DLE’s songs, I love DUMDi DUMDi the most. It’s really good haha. But when I first heard it, I thought it wasn’t a (G)I-DLE’s song, it felt more like something from Oh My Girl’s genre