Han So Hee Scores New Endorsement After Losing 2 Brand Deals Amid Controversy

Han So Hee continues to showcase her expanding influence both locally and globally. 

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Despite the controversy surrounding the actress, the South Korean star has maintained her presence in the global market.

From top-tier brands like Balenciaga, L’Oreal Paris, and more, the “My Name” star’s list of endorsements just keeps adding. 

Han So Hee as the First Asian Global Brand Ambassador of Shark 

In an exclusive report by Osen, Han So Hee has signed a contract for home appliance brand Shark and has been selected as their first-ever Asian global brand model.

Han So Hee
(Photo : Han So Hee Instagram)

Moreover, Han So Hee reportedly continues to gain advertisements and projects despite the issues surrounding her. 

To recall, reports cited that the 29-year-old beauty lost two brand deals, which include the soju brand Chum Churum and South Korea’s NH Bank. 

It was after the actress got involved with dating rumors with Ryu Jun Yeol, which she later confirmed and admitted that she and the “Reply 1988” star are in a getting-to-know stage. 

Amid the claims regarding Han So Hee’s endorsement deals, her agency, 9Ato Entertainment, clarified the rumors and said that the brand deals are not influenced by her current relationship with the actor. 

In addition, the label explained that the expiration of her contract had been decided before her relationship status had been publicized. 

As for the new model of the soju brand, various reports cited that the brand is looking into getting “Queen of Tears” star Kim Ji Won as Han So Hee’s replacement, but this update is yet to be confirmed.

Other than Han So Hee’s new endorsement, she is also the face of several brands like Lanvin, French jewelry brand Boucheron, Goutal Paris, and more. 

With her endorsements left and right, she was once dubbed “Queen of Advertisement,” surpassing Hallyu queen Jun Ji Hyun after endorsing 18 brands while the latter has 14.

What’s Next for Han So Hee? 

Han So Hee
Han So Hee
(Photo : Han So Hee Instagram)

With multiple brand deals, Han So Hee is also booked and busy in the on-screen department. 

Besides the highly anticipated “Gyeongseong Creature” season 2, the actress is also set to headline two new dramas. 

Among her upcoming K-dramas is the action fantasy series “Dotgabi.”

Set to depict the story of a woman with two identities, Han So Hee’s new K-drama is penned by Han Ji Hoon of “Temptation” and “River Where the Moon Rises” and will be directed by Oh Jin Suk, or “QueenMaker.”

In addition to this, viewers might get to see the actress star in the webtoon-based series “Delusion” with Ryu Jun Yeol.