‘Hot Momma’ Son Ye Jin Sizzles as Global Ambassador

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Son Ye Jin surprised fans with her whole new transformation as she graced Valentino’s new campaign.

The South Korean star may be on hiatus with her on-screen projects, but the 42-year-old beauty is very active in brand engagements and publication shoots.

Among her recent jobs was with the Italian luxury fashion house, where she serves as one of the global ambassadors.

Son Ye Jin Makes Heads Turn in Valentino’s New Campaign

Netizens gushed over Son Ye Jin’s new look, showing off her new visuals in Valentino’s Spring/Summer 2024 campaign.

#SonYeJin instantly became one of the most trending topics on Twitter, with fans celebrating her new project.

A post shared by instagram

Users mentioned how the actress pulled off a sexy, hot, and innocent vibe at the same time.

A mix of fierceness and elegance, the actress is unafraid to flaunt her different side, which slightly veers away from her usual modest image.


In the latest campaign video, Son Ye Jin is wearing a head-to-toe Valentino outfit, sporting a white cut-out dress that shows off her small waistline.

In addition, it’s go big or go home for the A-lister, as she wows fans with her long, slender legs peeking through the slits that reach her upper thigh.

This will be Son Ye Jin’s second time to participate in the brand’s global promotional campaign; her first was in 2021 for Valentino’s Act Collection.

Other than campaign videos, the “Crash Landing on You” star also made headlines during Valentino’s Haute Couture Show in France for Paris Fashion Week 2023.

Son Ye Jin
(Photo : Harper’s Bazaar Korea)
Son Ye Jin
(Photo : Madame Figaro Hong Kong)

Interestingly, this is also Son Ye Jin’s first fashion week appearance since she gave birth in 2022.

Son Ye Jin on Motherhood

The actress is married to fellow A-lister Hyun Bin, who both starred in the iconic K-drama “Crash Landing on You.”

With her new role as a first-time mom, Son Ye Jin briefly spoke about motherhood on her Instagram post.

As she welcomed her first baby, she said that she feels like an official adult now that she has a child of her own.

“Looking at how precious Alkong is, it reminds me of how we’re also precious children to our own parents.”

In addition, she continued her heartwarming message, sharing that she had met someone she loved more than herself.

“I feel completely hopeless, but, at the same time, I feel stronger than ever, like I can do anything and everything.”

As mentioned, Son Ye Jin is back doing shoots and endings, but as of this writing, fans are waiting for her K-drama comeback.

It can be recalled that her last K-drama was JTBC’s “Thirty-Nine, with Jeon Mi Do and Kim Ji Hyun.