On April 4, HYBE America revealed that it had entered into a global partnership with American actor/creator/storyteller Alan Chikin Chow, the mastermind behind “Alan’s Universe“.
In line with this collaboration, HYBE America and Alan are jointly establishing a new label called “HYBE America x AU”, combining drama and music under one umbrella.
Alan will serve as the executive producer and co-head of the label. James Shin, president of HYBE America’s Film and TV division, and CEO Scooter Braun will also lead the initiative alongside him.
Alan is a top YouTube Shorts creator, garnering approximately 1 billion views per month. His channel “Alan’s Universe” has surpassed 88.8 million subscribers.
“Alan’s Universe” is a web drama series centered around themes of teen love, friendship and values. It has accumulated over 700 million views across various platforms.
The first project under HYBE America x AU kicks off with a global talent audition. Aspiring artists aged 18 to 28 can participate by uploading singing or dancing videos to YouTube Shorts with the hashtag #HYBEAMERICAxAU. There are no nationality restrictions.
Through this audition, HYBE and Alan aim to discover multi-talented new artists who will later be developed through an intensive training program combining Alan’s expertise in content creation with HYBE’s renowned K-pop training system—all conducted in the US.
The members selected through this process will debut as a group in an original “Alan’s Universe” series. The storyline will follow aspiring idols who enroll in an arts academy and decide to form a band, blending fiction with the real-life development of a global pop act.
HYBE stated, “This is a compelling narrative of a fictional music group evolving into real-world global pop stars, told in a way that resonates with today’s generation. The collaboration between Alan, a pioneer in digital content and storytelling, and HYBE, with our robust music infrastructure, will mark a new milestone in the future of entertainment.”
Alan commented, “The combination of HYBE America’s outstanding musical capabilities and the passionate global fanbase will create a powerful synergy.”
James Shin noted, “This partnership goes beyond the coexistence of content and music it showcases a future where they elevate each other’s value. We aim to build a new artist development model for the digital era with Alan.”
Scooter Braun added, “Working with someone as uniquely gifted and globally beloved as Alan is incredibly meaningful. Together, we will redefine the journey of stardom and create unparalleled opportunities in storytelling and talent discovery.”
With HYBE America x AU, the boundaries between fiction and reality continue to blur and a new wave of digitally born, globally bred pop talent is about to rise.
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