On November 1, an individual claiming to be an employee of HYBE Labels leaked new pages from the “HYBE Weekly Music Industry Trend Report.” Within this document, information pertaining to BLACKPINK was prominently featured, drawing attention to the group’s dynamics and strategies.
Notably, HYBE appears to be resistant to Jennie’s success, indicating that the company’s goals may involve fostering intense public scrutiny and revealing aspects of her private life. This behavior is consistent with a concerning trend of disseminating a series of negative articles and utilizing a fabricated K-netizen persona to downplay Jennie’s popularity and diminish her standing in the industry. This tactic seems to be part of a larger effort to create controversy around her, prompting significant concerns regarding the company’s true intentions.
HYBE also claims that BLACKPINK is a group that has never centered its themes around female empowerment or gender issues. Instead, the group focuses more on heterosexual romance than anyone else.
Moreover, HYBE is planning to engage in comprehensive research regarding the brands that BLACKPINK endorses, their concert revenues, and touring locations. The goal is to leverage these insights strategically in future promotions and business decisions.
In addition, HYBE appears to monitor specific bloggers, particularly those known as “akgae,” who frequently disseminate rumors about celebrities. HYBE seems poised to exploit this environment by circulating damaging rumors about BLACKPINK, potentially creating divisions and escalating conflicts among solo fans within the group. Such actions could not only harm the public perception of the members but also jeopardize their relationships with one another.
Source: Weibo
