HYBE Faces Backlash For ‘Excluding’ NewJeans In ‘Grammy Museum’ Exhibition: ‘Erasure Is Crazy’

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The K-pop community has been worried about NewJeans’ future ever since HYBE and ADOR’s conflict with each other started. Netizens and fans have speculated that the multi-label has attempted to sabotage NewJeans by allegedly downplaying the group’s impact.

However, many pointed out that another attempt has been allegedly made by the conglomerate. On June 9, outlets reported that HYBE has an upcoming collaboration with The Grammy Museum, which will display an exhibition for its K-pop acts.

Michael Sticka, CEO of the Grammy Museum, expressed enthusiasm for the project, “HYBE and its artists represent the present and future of the global music landscape and our goal with the exhibit is to deepen the appreciation and respect for its creators and performers.

The CEO continued to acknowledge HYBE’s contribution to innovation that spans across age, gender, and geography. It added that the exhibition is excited to provide a platform for fans to enjoy and express their love for K-pop.

Kim Taeho, HYBE’s Chief Operating Officer, commented that the placement of this exhibition will share HYBE’s journey and that fans are encouraged to visit the museum.

However, on social media platform X (Twitter), fans vented their frustration with HYBE’s alleged exclusion of NewJeans.

  • “Where is NewJeans? WTF.”
  • “HYBE is nothing with NewJeans.”
  • “Leaving off NewJeans is crazy.”
  • “Taking ADOR’s money and still excluding them in everything. It’s weird behavior.”








While some argued that ADOR didn’t want to be associated with HYBE anymore, many pointed out how that wasn’t the issue. Others claimed that this was the result of Min Hee Hin and ADOR’s stance against HYBE.

What are your thoughts on this? Are you still looking forward to the exhibit? Let us know in the comments below!