IU-V’s Music Video, Does it Really Demean People with Disabilities?

 Some online users expressed discomfort with the way IU, portrayed as deaf, and BTS’s V, depicted as visually impaired, were used to represent individuals with disabilities in a music video. They viewed it as a portrayal of a “lack of imagination,” where disabled couples idealize and envy the relationships of non-disabled couples. Additionally, there were criticisms that portraying disability as something to be overcome perpetuates the objectification and romanticization of people with disabilities. Criticisms also arose regarding the ending, as it depicted IU and V not as themselves but as individuals without disabilities, ushering in a happy world free from hatred and discrimination.

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On the other hand, there’s a strong opinion that this music video should not be viewed solely through the lens of disability. Some argue that limiting it to ‘disability’ overlooks the possibility of viewing it from various perspectives, such as zombies, viruses, or dystopia. Furthermore, there’s no direct implication or mention of disability in the lyrics of “Love Wins All,” which simply tells a story of ordinary love. Fans have criticized IU for her “ignorance,” citing the change from the original title ‘Love Wins’ to ‘Love Wins All’ due to criticism that the former was exclusive to sexual minorities.

Moreover, while dramas and movies dealing with disability are generally well-received, such as “Extraordinary Attorney Woo,” “Good Doctor,” and “Marathon,” IU’s music video has faced particularly harsh criticism, leading to perceptions of discrimination.


-It’s amazing how such viewpoint comes out of someone’s twisted mindㅋㅋㅋ I just can’t relate, seriously.

-I thought there could be reasonable opinions, but extreme reactions are a bit bewildering.

-I understand, but let’s not overstep the boundaries of decency.

-Imagine living life with such a perspective, how unhappy would that be?

-Where exactly was the demeaning?? Even after watching it 20 times, I cried more out of sadness than feeling insulted.

-I didn’t feel that way at all, rather, I saw it as love conquering all.

-I didn’t see them as disabled, but rather as individuals scarred by an apocalyptic world, so it didn’t seem odd for that to disappear through the camcorder.

-Opinions can vary depending on how you interpret the work, but calling it demeaning feels like a stretch. It might have been better if they had been more careful, especially in the scene with the camcorder, but it doesn’t feel like demeaning, does it? 

-If I were a person with a disability, I’d feel uncomfortable.

-I can’t believe there are people who empathize with this to the extent of having serious discussions about it.

-While the intention might not have been to demean, using disability as a device to magnify difficulty is an observation that can’t be erased. Also, it’s tiring when someone not directly affected by it gets involved and dismisses the discomfort, showing a dismissive attitude.

-I’m really fed up with South Korea. If you don’t make it a problem, it won’t be a problem, but if you make it a problem, it becomes one.