Jennie of BLACKPINK is rewriting K-pop history with the release of her highly anticipated debut solo album, Ruby. The singer has broken new ground by unveiling an unprecedented seven music videos, setting a fresh standard for album promotions in the Korean music industry.
Most recently, Jennie dropped a new video for her B-side track “Seoul City” via her YouTube channel and other social media platforms. With this release, Jennie has now produced music videos for nearly half of the 15 tracks included in Ruby.
In an industry where it’s typical for artists to release only two or three music videos—mainly for lead singles, due to the high production and promotion costs—Jennie’s bold promotional strategy is creating a new norm in K-pop. Her wide-ranging visual storytelling emphasizes the importance of artistic expression alongside musical output.
Jennie’s momentum doesn’t stop there. She recently made headlines by performing at the Coachella Valley Music and Arts Festival, one of the largest music festivals in the United States, on April 13 and April 20. Jennie became the first K-pop solo artist to perform on Coachella’s iconic Outdoor Theatre Stage, further cementing her global influence.
Meanwhile, Ruby has achieved remarkable commercial success:
- It sold 661,130 copies in its first week, marking the highest first-week sales for a K-pop soloist so far this year.
- Three tracks, “like Jennie,” “Handlebars” (featuring Dua Lipa), and “ExtraL” (featuring Doechii)—simultaneously entered the Billboard Hot 100 on March 22.
- Ruby debuted at No. 3 on the UK’s Official Albums Chart, setting a new record for a K-pop female solo artist.
With Ruby, Jennie has not only showcased her musical versatility but also redefined what it means to launch a solo album in K-pop. As her influence continues to grow both domestically and internationally, Jennie is undeniably carving a legendary path as a solo artist.
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