Jeon Somi Fires Back at Critics Over Cosmetics Backlash — ’I Truly Researched And Crafted These Products…’

Join Our Telegram Channel

Singer and budding entrepreneur Jeon Somi has stepped into the spotlight yet again, this time addressing the swirling controversy surrounding her newly launched cosmetics brand and its high-priced highlighters.

On the 4th, Jeon Somi made a notable appearance on the popular web show “LeoJ Makeup,” hosted by beauty creator LeoJ.

During the episode, LeoJ delved into the controversy, questioning Somi’s involvement in the creation process. To this, Somi firmly replied,

Jeon Somi
Jeon Somi
(Photo : INSTAGRAM)

“I’m not just the boss; I truly researched and crafted these products.”

Table of Contents

Unveiling the Inspiration Behind the Highlighters

When asked about the motivation behind creating highlighters, Somi explained,

Jeon Somi
Jeon Somi
(Photo : INSTAGRAM)

“I felt there wasn’t a perfect highlighter that met my standards.” She further elaborated on her meticulous approach, mentioning, “I used to mix two or three colors, which was quite cumbersome. Even my idol friends confirmed this during a meeting at my place.”

Personal Touches and Involvement in Design

Highlighting her hands-on involvement, Somi proudly shared,

Jeon Somi
Jeon Somi
(Photo : INSTAGRAM)

“I personally packed the wrappers and even contributed to the drawing on the packaging, which I sketched back in elementary school.” Emphasizing her attention to detail, she added, “I paid close attention to colors and grams, ensuring even the smallest pearl met my vision.”

Recently, Jeon Somi, formerly of I.O.I and now a soloist, announced the launch of her makeup brand, GLYF. Despite her excitement, the announcement was met with backlash from some fans, who announced a boycott.

The reasons for the boycott include concerns over the high price of her products, particularly a four-color highlight palette priced at 43,000 won ($32), which some felt was too expensive for a new brand. Others criticized the packaging, likening it to cheaper alternatives available at Daiso.

Additionally, international fans accused Somi of being a “Zionist” due to her alleged support of Israel, citing her promotion of Starbucks, a company accused of funding Israel’s actions in Palestine.

Despite deleting a TikTok video related to the controversy, Somi faced criticism for her handling of the situation and lack of a proper apology.