In the midst of her assault controversy, Jessi announced her departure from DOD, her fifth label. With this, K-Netz discussed whether she’s really the “problem” and why she couldn’t stay under the same agency for longer years.
On Oct. 18th, DOD, the parent company of the rapper’s independent label UNNI, announced its position regarding Jessi’s future activities.
In an official statement, they confirmed that she terminated the contract with them herself:
“Hello. This is DOD.
We would like to once again apologize for causing concern with the recent bad news.
Jessi and our company have discussed her future activities extensively, and after careful consideration, we have decided to terminate the exclusive contract on October 18, 2024, at Jessi’s request.
We would like to express our gratitude to Jessi for being with us for a short period of time and promise to spare no effort to support her future.
Thank you.”
It was only on Sept. 20th when Jessi signed with DOD to pursue independent activities in line with her musical style, but it ultimately fell through.
The reason was due to her being embroiled in a controversy over supposedly turning a blind eye to fan violence. The “ZOOM” singer is also facing a lawsuit over allegedly concealing the suspect and fleeing the crime location.
Meanwhile, netizens are concerned about the artist’s future career, wondering if she has any plans to sign another partnership with a new company.
People are skeptical that it will just end up like her relationships with her past labels, then blame her behavior for not being able to stick with management for a longer period.
In 2005, she debuted under Doremi Media and left in 2009 to go back to the U.S. In 2014, she returned to Korea and signed with YMC Entertainment until leaving them in 2019.
In the same year, she was scouted by PSY’s P Nation and stayed there only till 2022. The following year, she teamed up with Jay Park and left this year after a discord rumor. Last month, she signed with DOD and launched UNNI.
Seeing this, netizens left comments such as:
- “Huh? But it wasn’t that long since she joined the label?”
- “It’s not her first time, so they’re ending it that quickly.”
- “Why does Jessi’s contract keep ending that soon.”
- “She’s the problem ’cause there’s no way.”
- “Stop being a singer. Just don’t come out again.”
- “Just by looking at the situation, you can tell that the producer and she have some kind of acquaintances.”
- “Is it a lie that the contract is terminated at the singer’s request in this notice? I saw a comment saying that the agency cut ties with her.”
- “Looks like she’s leaving Korea soon.”
What are your thoughts in this situation? Is Jessi the one to blame for the assault? Tell us your comments!
RELATED ARTICLE: Jessi To Reportedly Leave Jay Park’s MORE VISION — ‘Truth’ About Conflict Rumor
