South Korean actor Kim Soo Hyun, one of the country’s most sought-after endorsers, is now at the center of a major backlash following accusations from the family of the late actress Kim Sae Ron. As speculation grows regarding his alleged involvement in the circumstances leading to her tragic passing, Korean netizens are demanding that brands sever ties with him or face widespread boycotts.
“Not Just Analytics” recorded that Kim Soo Hyun’s Instagram account lost nearly 90,000 followers, signaling an unprecedented boycott against the top Korean actor.
Netizens Target Kim Soo Hyun’s 19 Endorsement Deals
Kim Soo Hyun currently represents 19 high-profile brands across various industries, including fashion, finance, cosmetics, and retail. Among them are internationally renowned companies like Prada, Estee Lauder, Jo Malone London, and Shinhan Bank. However, with his name now linked to serious allegations, netizens argue that his continued association with these brands could damage their reputations, particularly financial institutions that prioritize trustworthiness.
The complete list of brands includes:
Luxury & Fashion: Prada
Finance: Shinhan Financial Group, Shinhan Bank
Cosmetics & Beauty: HEBE Beauty, YOU Beauty, Dinto, DECORTE AQ, Estee Lauder, Jo Malone London, Volnewmer
Retail & Food: Homeplus, Tous Les Jours, Shabu All Day
Health & Electronics: Frombio, Cuckoo Electronics
Outdoor & Apparel: Eider, BENCH/
Timepieces: MIDO (Swatch Group)
Homeplus, in particular, has been singled out by netizens, who speculate that ending its contract with Kim could result in massive financial penalties. Still, the overwhelming sentiment is that these brands must act fast or risk consumer backlash.
Mounting Pressure for Companies to Act
On major online forums like theqoo, netizens have launched organized efforts to pressure brands into dropping Kim Soo Hyun as their ambassador. Comments reflect a mix of outrage and determination:
“These companies should drop him immediately. Their reputations are on the line.”
“Financial institutions especially need to act fast. A person caught up in such a controversy should not be the face of a bank.”
“Boycott everything he’s associated with until they take action.”
“Make him pay the penalty fees. He has enough money.”
This sentiment has led to an increase in consumer complaints being sent directly to companies, urging them to reconsider their association with the actor. Some netizens have even suggested targeting brands internationally, given Kim’s popularity in China and other overseas markets.
If brands begin to sever ties, the financial impact on Kim could be substantial, with contract termination fees, lost endorsement deals, and a potential decline in future casting opportunities. His future projects, including upcoming dramas and international collaborations, may also be at risk.
Meanwhile, some people are worried that this boycott might turn Kim Soo Hyun into the second Lee Sun Kyun and called for everyone to refrain from extreme criticism before the truth is revealed.
The post Korean Netizens Demand Brands To Boycott Kim Soo Hyun Amid Growing Controversy appeared first on KBIZoom. KBIZoom – Breaking news about K-pop, K-drama, Anime/Manga and worldwide entertainment KBIZoom – Breaking news about K-pop, K-drama, Anime/Manga and worldwide entertainment
