1) If HYBE accepts the demands by the 25th
In this case, HYBE would be admitting to violating the most critical company obligation, ensuring the CEO’s term of office, as outlined in the shareholder agreement, in a way that contradicts the law. This would also mean ignoring a court ruling.
Accepting the demands would paradoxically strengthen NewJeans’ case for terminating their exclusive contract.
2) If they refuse
NewJeans made it clear during the live broadcast that Min Hee-jin’s leadership is necessary for the profit and the future of ADOR and its core assets. This has already been proven by her achievements over the past two years. This issue, they stressed, is not merely a matter of personal preference for Min Heejin but concerns their very survival.
If the agency and its parent company ignore this request, it could be seen as a breach and violation of the exclusive contract.
That means… No matter what choice HYBE makes, they’re stuck and they would have never expected this to happen. It’s because, from business men’s perspective, they never imagined the artists would make such a decision at the expense of their own interests. This shows their structural limitations.
-I support NewJeans no matter how or when they promote!!
-Let’s terminate the exclusive contract.
-I thought they were young, but they’re more mature than anyoneㅋㅋㅋ It’s natural for them to stand up for their own lives. They’re cool, and I support them. I hope both the fans and NewJeans don’t get tired and push through until the end.
-I’ve never seen a celebrity personally step up like this in such an agency controversy. Given how often agencies block the paths of their artists, I don’t think anyone expected this to happen.
-I’m fully supporting NewJeans.
-I will support NewJeans until the end.
-I was shocked that they did a live broadcast since it’s unprecedented. But if you listen to the content, there’s nothing problematic about itㅋㅋㅋ It took a lot of courage, and the babies are so amazing…ㅠ
-I hope things work out the way the girls want.
-They’re truly fearless.
-I hope NewJeans doesn’t get hurt and escapes this quickly. Their firm stance was impressive, and I might become a fan. I’ll support them!
-Everyone except HYBE and their fans is supporting NewJeans. Fighting!
-It felt like they risked their remaining idol careers in that live. I’m genuinely rooting for NewJeans.
-No matter the outcome, it’s amazing that these young girls acted on their own will… NewJeans fighting!
-Stay strong, NewJeans, fighting!
-Considering how much money they’ve earned, of course, they sought legal advice. I support them.
-I don’t think anyone expected NewJeans to go live… The girls are more mature than adults.