NewJeans appears on the cover of British magazine The Face “Push and reshape K-pop’s boundaries”

Founded in 1980, “The Face” covers a wide range of topics across music, fashion and culture. The magazine is known for its unique visual imagery and has featured global pop stars such as Beyoncé, Harry Styles and Adele on its covers.

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The 2024 Summer Issue of “The Face” saw world-renowned artist-photographer Petra Collins acting as both photographer and creative director, working with NewJeans. Collins’ perspective, capturing the nostalgic and dreamy essence of youth through NewJeans, is noteworthy and visually captivating.

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“The Face” not only featured a pictorial but also highlighted NewJeans’ musical achievements. The magazine mentioned their performance at the United States’ largest music festival Lollapalooza Chicago, stating, “Nothing is quite as tangible as witnessing them effortlessly win over a crowd the size of three football pitches at one of America’s biggest music festivals. That’s when you think: bloody hell, NewJeans are about to become the biggest girl band in the world.”

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Furthermore, “The Face” praised NewJeans’ promotional strategy of releasing music videos before the official release of their tracks, describing it as “revolutionary in the hyper-meticulous world of K-pop“. The magazine added, “NewJeans continue to push and reshape the boundaries for what K‑pop can be. They’re not a group who are only listened to by diehard stans and K‑pop hobbyists. Musically and culturally, their appeal seeps beyond the confines of fandom and into the broader zeitgeist.”