NewJeans’ MV Director Refuted ADOR’s Claims Again: “Stop Media Manipulation”

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On September 3rd, Dolphiners Films director Shin Woo-seok responded to ADOR’s statement by posting his position once again on his SNS.

In particular, Director Shin stated, “Today, we reaffirmed the agreement regarding the upload of the director’s cut over the phone,” and emphasized, “The three companies that gathered for the production agreed to release the director’s cut on the Dolphiners Films channel for the fans.”

According to Shin, the current management at ADOR is falsely claiming that Dolphiners Films posted the director’s cut without authorization. He questioned, “Why are they dragging in unrelated third parties into their statement for media manipulation?” and criticized it as “ignoring unwritten rules in the advertising industry and betraying the basic trust in business.”

Shin further clarified that ADOR had requested the deletion of the videos, asserting that content with rights belonging to ADOR could only be released on official accounts and not on third-party channels.

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He added, “On Sunday evening, they unilaterally threatened that if the videos were not deleted by Monday morning, they would send a formal notice to Dolphin Kidnapper and demand double the service fee as a penalty. But now, what are they saying? Did they only discover the existence of the Ban Hee-soo channel after the deletion?”

Shin questioned, “Which director in the world would destroy their own work? Why would I do that? The Ban Hee-soo channel was an extension of the work ‘Ditto’ that I directed, and it was a channel and videos I created voluntarily without any compensation for the fans. Are they now claiming that I suddenly deleted everything without any motivation?”

He reiterated that Dolphiners Films worked hard to create a good music video and took on the project without pay for the sake of the work’s quality and the fans. Despite ADOR’s unreasonable demands that overturned the original agreement, they deleted the videos.

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Shin concluded by asking, “Without knowing the original agreement, what dissatisfaction leads ADOR to portray Dolphin Kidnapper as a contract violator and spreader of false information? Whether it’s because I wrote a petition, refused to produce a music video for HYBE, or because they are trying to erase NewJeans, let’s not distort the truth with dirty media manipulation. But I’m sure they’ll try again.”

Shin Woo-seok, the director of NewJeans’ hit music videos for “Ditto” and “ETA”, had previously revealed that ADOR requested the deletion of NewJeans-related videos on the YouTuber channels Dolphiners Films and Ban Hee-soo, as well as prohibited further releases.

ADOR, in response, posted a notice on their official Twitter account early on the 3rd, explaining that the director’s cut of the “ETA” music video posted on Dolphin Kidnapper’s SNS channel was an edited version that included content previously disputed with the advertiser, and was uploaded without agreement from the advertiser.

Despite the controversy, NewJeans fans expressed disappointment and confusion over ADOR’s decision, especially since the Ban Hee-soo channel operated by Dolphin Kidnapper was named after the NewJeans fan club, Bunnies, and served as a shared space for the group and their fans.

Source: Naver