NJZ No Longer the Victims? Public Sentiment Shifts Amid Contract Dispute with ADOR - Netizens Buzz

NJZ No Longer the Victims? Public Sentiment Shifts Amid Contract Dispute with ADOR

Netizen Buzz
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On April 3, the Seoul Central District Court held the first hearing in the lawsuit filed by ADOR against NJZ (formerly known as NewJeans) to confirm the validity of their exclusive contract. During the proceedings, NJZ cited a “breakdown of trust” as the primary reason for seeking contract termination, emphasizing that the replacement of ADOR’s management team, following the departure of former CEO Min Hee-jin, left them unable to maintain confidence in the agency. ​

dispatch newjeans hanni

NJZ further asserted that Min Hee-jin’s absence was not addressed with any discussions regarding suitable alternatives, contributing to their decision. ​

In response, ADOR acknowledged Min Hee-jin’s significant contributions but maintained that, as a subsidiary of HYBE, they possess the capacity to introduce a new producer to support the group’s development.

HYBE CEO Lee Jae-sang 1

The court has scheduled the next hearing for June 5, during which both parties are expected to present further arguments regarding the contract dispute.

Amid these legal proceedings, public sentiment appears to be shifting. Initially viewed as victims of managerial changes, NJZ now faces growing criticism from netizens who question their stance. Comments on online platforms like theqoo reflect this changing perception:

  1. The real victims can’t even speak up for themselves properly.
  2. What scapegoat? ㅋㅋ Weren’t they the ones saying, “Don’t treat us like kids”? ㅋㅋㅋ Now they’re bashing Korean K-pop, what are they even talking about?
  3. They’re causing secondary harm to the real victims.
  4. What are they saying? They acted like everything foreign media said was their own opinion and claimed Korea was the one in the wrong.
  5. How are NewJeans the victims when they’re clearly acting on their own will?

These reactions indicate a nuanced public perspective on the dispute, suggesting that both NJZ and ADOR share responsibility in the ongoing conflict.

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