Here are some notable excerpts from the leaked report:
VIVIZ (January 26, 2022): VIVIZ, formed from former GFriend members, was scheduled to debut with the album “Beam of Prism” on February 9, 2022. The report mentions the visual direction as an attempt to present the members attractively, though it notes this differs significantly from GFriend’s late-era image. Additionally, the report criticizes the “Oriental gimmicks” used in Yuju’s solo debut under Konnect Entertainment, remarking that her lyrics reflect a clichéd love theme.
NMIXX (February 9, 2022): NMIXX’s debut with “O.O”, planned for February 22, 2022, is assessed as an attempt to create a replacement for TWICE. The report states that the new “Mixx Pop” genre appears similar to previous tactics and criticizes the abstract teaser visuals, which are seen as confusing and poorly executed. NMIXX’s lack of a distinct “center” member is also highlighted, contrasting with the visual dynamics seen in groups like IVE and TWICE.
ADOR Girl Group (NewJeans) (February 23, 2022): A red lollipop teaser sparked fan theories about the story universe of HYBE’s new girl group. With Min Hee Jin’s influence, HYBE sees potential in NewJeans’ design and style to resonate well with fans. HYBE intends for NewJeans and LE SSERAFIM to cultivate a mutually beneficial rivalry. However, fans are growing impatient due to limited updates, and online community discussions comparing Korean and Japanese idol cultures have become more pronounced.
TREASURE (April 6, 2022): The report briefly mentions TREASURE, critiquing the group’s lack of momentum and limited engagement. While promotional efforts, such as a cover contest and a YouTube program featuring members Hyunsuk and Jihoon, generated moderate fan interest, HYBE remains skeptical about the group’s variety show appeal.
Source: Akp
