“It will be difficult unless Suga leaves the group”… Samsung Electronics considers suspending BTS’ brand ambassador contract
On August 28, an insider familiar with Samsung’s internal discussions revealed, “Regardless of the fandom’s size, there are significant risks in maintaining a figure embroiled in social controversy as a brand ambassador. A careful review is necessary. However, this doesn’t mean Suga will be immediately removed from advertisements. The contract is with BTS as a whole, which complicates immediate actions unless Suga leaves the group. It’s a situation that requires ongoing observation.”
1. From Samsung’s perspective, that’s natural
2. Of course, please don’t use criminals in advertising anymore, he always gives a lot of advice to the members. Doesn’t he feel embarrassed about this situation?
3. Advertisers leaving has a bigger impact than fans leaving
4. But if he was going to leave the group, I don’t think they would have gone this far. From Samsung’s perspective, changing the ambassador is not simple
5. Min Yoongi please leave the group, you have lost your conscience
6. If Min Yoongi doesn’t leave the group, BTS will continue to take joint responsibility for this
7. Well, I think BTS will still do well
8. BTS themselves aren’t significantly affected so I don’t think the company will care, all ads are sent to individuals
9. What are the members guilty of?
10. Please return the medal too
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