On November 4, the KCSC held a general meeting at the Mok-dong Broadcasting Hall in Seoul, where it discussed and decided on legal sanctions for 11 cases, including SBS’s “Inkigayo“.
The KCSC issued a “caution” for “Inkigayo” over several scenes where NewJeans, serving as promotional models for a specific mobile phone brand, repeatedly performed movements during their “ETA” stage that were reminiscent of a commercial, thus providing an inappropriate advertising effect.
SBS Entertainment CP, Park Sung Hoon, acknowledged the channel’s mistake, stating that the broadcast “was essentially no different from an advertisement,” and emphasized that they were reflecting on the issue. However, he also provided an explanation for their decision.
“Usually, when an agency curates an artist’s performance as a complete work, we respect it and try not to intervene as much as possible. At the time, NewJeans said they would use the music video concept for the production, so we accepted it without any problem, but we did not realize that the music video was being used as an advertisement.”
— Park Sung Hoon
MBC’s “I Live Alone”, a 15+ rated show, was also flagged for glamorizing drinking by repeatedly airing scenes of participants drinking with captions like “Perfect taste of soju” and “Happiness in a full glass” across multiple episodes. The KCSC will further assess this after hearing statements from the program’s creators. The show had aired scenes of cast members like Park Na-rae, TWICE’s Jihyo, Kim Dae-ho, SHINee’s Key, Lee Jang-woo and Kian84 drinking, raising concerns over promoting a positive image of alcohol consumption.
Lastly, JTBC’s “Queen of Divorce” received a “recommendation” for broadcasting scenes of domestic violence, including one where a husband pulls his wife by her hair, during youth-protected viewing hours.
Source: Nate
