NewJeans’ Statement and the ‘Desperate Measures’ Regarding Min Hee-jin’s Removal… “HYBE May Feel Wronged”
There is a perspective that NewJeans’ recent statement reflects a sense of unavoidable ‘desperate measures’ by the members. Since the organization did not have deep ties with external creators from the start, the absence of former CEO Min Hee-jin, who was like a mother to them, might have been psychologically stressful for the members. This situation makes it difficult for Min Hee-jin to easily leave ADOR, and on top of that, Hani has claimed that she overheard a manager from another team telling members of that team to “ignore” her. Minji expressed concern that without someone to protect her, she might subtly face exclusion.
After mentioning this issue in a live broadcast, not only did the NewJeans fandom, Bunnies, react, but many in the public were also stirred. During this process, the members also claimed that people like Kim Joo-young, CEO of ADOR, did not take care of them. In connection to this, a fan of NewJeans, referred to as A, reportedly filed a complaint with the Ministry of Employment and Labor requesting an investigation.
However, there are also views suggesting that HYBE might feel wronged. An industry insider noted, “Inside HYBE, even minor issues are handled with caution to avoid any trouble, and they are particularly careful with the NewJeans members. This excessive anxiety might lead to misunderstandings in some interactions.”
1. ??????????????????????
2. Since when was cautious = ignoring? ㅋㅋㅋㅋ
3. So tired of their mediaplay
4. Lying everywhere they go
5. “Wronged”?????? Cut down the bullsh*t
6. Ah so they chose to ignore NewJeans because they wanted to be cautious? ㅋㅋ
7. So they ignore people out of caution~
8. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Ah they’re f*cking funny ㅋㅋㅋㅋㅋㅋ F*ck ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
9. Ignoring turned into being cautious ㅋㅋㅋㅋㅋㅋㅋㅋㅋ
10. Look at those f*ckers trying to fool the public again
[theqoo] NEWJEANS HEADING OVER TO BECOME THE NEW FIFTY FIFTY.. HYBE-MIN HEEJIN CONFLICT REACHES ITS PEAK
NewJeans Issues 2-Week Ultimatum for Contract Termination, Legal Dispute with HYBE Inevitable
On the 11th, NewJeans, an artist under ADOR, made a direct move by announcing their stance to HYBE, demanding the return of former CEO Min Hee-jin by the 25th. This marks the first time NewJeans has publicly opposed HYBE since the conflict with Min Hee-jin emerged in April of this year.
Industry insiders are concerned that NewJeans may be following in the footsteps of ‘Fifty Fifty,’ a group that shook the music industry last year, due to the seemingly unacceptable demands being made to HYBE.
Why a 14-Day Deadline?
On the previous day, NewJeans conducted an emergency live broadcast on YouTube, expressing hope that Chairman Bang Si-hyuk and HYBE would make a wise decision to normalize ADOR by the 25th.
The 14-day deadline given to HYBE is interpreted by legal experts as a sign that NewJeans is moving towards terminating their exclusive contract. Typically, when an artist wishes to terminate their contract before its expiration, they inform the company of their grievances and are given a period—usually 2 weeks—to address these issues. This deadline suggests that if HYBE does not comply, NewJeans may pursue legal action such as a contract termination lawsuit or seek an injunction to nullify the contract.
An industry insider commented, “It’s unlikely that NewJeans members, including two minors, fully understood the implications of the live broadcast. It seems that former CEO Min Hee-jin, who originally intended to lead NewJeans independently, is using them to advance her plans.”
What’s Next for NewJeans?
Given the demands made, it is cautiously anticipated that NewJeans will face internal damage similar to what ‘Fifty Fifty’ experienced. The conflict, which initially involved management disputes between HYBE and Min Hee-jin, now includes NewJeans members actively participating in the dispute. This situation is reminiscent of the so-called ‘tempering’ issues, where new contacts with other agencies or organizations are made before the current contract expires.
An entertainment industry insider stated, “With about five years remaining on NewJeans’ contract, their involvement in the conflict has made a legal dispute almost inevitable.”
1. Him and his Fifty Fifty plug in everything
2. The mediaplay makes me barf, low-HYBE cut it down
3. What’s Fifty Fifty about it?
4. Leave Fifty Fifty out of this
5. How many other mediaplay will we see from this ㅋㅋㅋㅋㅋㅋㅋㅋㅋ
6. Fifty Fifty is coming back right now, what are they trying to do?
7. This is so crazy, does HYBE never feel embarrassed???
8. The mediaplay starting again
9. Talking about Fifty Fifty everywhere they go
10. What does it have to do with this situation?