In October 2024, ILLIT made their highly anticipated return with their second mini album, I’ll Like You, featuring the title track “Cherish (My Love).” Riding the momentum of their previous release, the group also dropped a second music video for their B-side track, “Tick-Tack.”
The Korean version of “Tick-Tack” captures the innocent excitement and nervousness of a school crush, with lyrics that highlight the relatable uncertainties of young love:
*”Oh, oh, my God, you’re looking at me again
The coolest mode click, click
What’s it like? I’m hanging out with you
What kind of day do you like?Keep the childish stuff
In the closet
If I crumple it up
Will you like me?
Worried, worried, sigh
Tick-tack, ti-tack thump
It’s noisy, my heart”*
The song was well-received, and fans were thrilled to learn that an English version, titled “Baby, It’s Both (Tick-Tack English Ver.),” would be released on November 22. This version featured American singer Ava Max, known for her bold and edgy pop sound.
Unlike the lighthearted tone of the original Korean version, the English adaptation delves into more intense emotions, exploring a love-hate dynamic in relationships.
“Oh, I love you, I hate you, baby, it’s both
Tell me that you need me, never mind, don’t
I love you, I hate you, leave but don’t go
I don’t want you near me, baby, come close
You kill me but you keep me breathing
You’re giving me confusing feelings
Oh, I love you, I hate you, baby, it’s both
Like tick-tack, ti-tack, tick, tack-ta-tick, tack”
While the English version introduced a fresh perspective, it also drew backlash for certain lyrics. Lines sung by ILLIT members sparked debate due to their perceived sexual undertones, especially given the ages of some members, such as Wonhee (17) and Moka (16).
“Gotta, gotta cut you out
Gotta, gotta touch you now
Gotta, gotta make up, up, up my mind
Oh, oh, my God”
– Iroha
“Oh, you wanna make me scream
You’re so good at that
Wanna pull you close
And then push you right back”
– Wonhee
These lyrics led to discomfort among fans, with many questioning the appropriateness of such themes for underage idols.
The controversy was further fueled by Ava Max’s political stance supporting Israel, prompting a segment of fans to boycott the song entirely. Meanwhile, Belift Lab, ILLIT’s agency, has not issued an official statement addressing the criticisms.
This isn’t the first time ILLIT has found themselves under scrutiny. Despite their rising popularity, the group has faced multiple controversies, from accusations of mimicking NewJeans to backlash over remarks made by individual members.
Whether these criticisms will impact ILLIT’s growing success remains to be seen, but the group’s ability to spark conversation—both positive and negative—is undeniable.
