Top 10 K-pop Artists Dominating Model Brand Rankings In April 2024: Lim Young Woong, ASTRO Cha Eun Woo, More!

The Korean Business Research Institute has released its newest model brand reputation rankings. This April, several Korean celebrities from various sectors such as entertainment, music, sports, and many more, have made it on the list.

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However, few have stood out from the Korean music industry. From March 4 to April 4, the organization collected huge data and analyzed the information at hand by determining factors such as engagement, media exposure, communication, and presence.

Here are 10 K-pop artists who secured places in the model brand rankings of April 2024!

1.    Lim Young Woong

Lim Young Woong
(Photo : Instagram: @im_hero____)

Lim Young Woong has received a brand reputation index of 2,691,274, which led him to claim No. 1 for the month of April. The soloist has been gaining traction consistently on the list, which proves how impactful he is in the advertising field.

2.    ASTRO Cha Eun Woo

(Photo : Facebook: ASTRO 아스트로)

In the original list, Cha Eun Woo of ASTRO made it on No. 5 after receiving a brand reputation index of 855,675. The idol actor has been long known for his influential status in the advertising field, given his deals with numerous brands, accompanied by his attendance at formal events, campaigns, and pictorials.

3.    IU

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(Photo : Facebook: IU)

IU secured a brand reputation index of 854,804 for April. The top soloist is also well-loved for her engagement in several brands, which created traction and engagement in the K-pop community.

IU’s brand power is also unmatched due to her popularity and impact as one of the most influential figures in South Korea.


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Fourth-gen leader LE SSERAFIM is also making headlines for their endorsements. With the girl group creating buzz in numerous instances with their deals, the quintet managed to secure the No. 8 spot on the list with a brand reputation index of 732,047.


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SEVENTEEN claimed the ninth place on the list after receiving a brand reputation index of 726,512.

6.    BTS

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(Photo : Facebook: World Music Awards)

As K-pop’s biggest K-pop group, the inclusion of BTS on the list is understandable, as the group has endorsed multiple brands in their career. This momentum eventually increased, and despite all seven members currently serving in the military, their brand power is still admirable.

According to the institute, BTS received a brand reputation index of 725,369, placing them at No. 10.

7.    TWICE

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(Photo : TWICE on X)

TWICE successfully gathered a brand reputation index of 699,167 this April. This earned the nonet the No. 11 spot, as they have also trended online for their endorsement deals and appearances in brand or fashion events.

8.    IVE

(Photo : Twitter)

IVE followed on the twelfth spot, where they gathered a brand reputation index of 662,801.

9.    Lee Chan Won

Lee Chan Won
(Photo : Instagram: @mee_woon_sanae)

Lee Chan Won made it on No. 14 after receiving a brand reputation index of 652,968.

10.  NewJeans

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(Photo : Facebook: NewJeans)

Lastly, NewJeans claimed a brand reputation index of 595,342, earning them No. 17.

*************] Israel Monte