A recent viral post on South Korea’s popular online forum Pann has cast a spotlight on NewJeans (NJZ) and their musical abilities, prompting a wave of criticism and sparking renewed scrutiny over what’s truly behind the group’s meteoric rise.
Titled “But isn’t NewJeans’ skill not top-tier?”, the post amassed over 63,000 views and 601 upvotes, quickly becoming a trending topic. The writer compared NewJeans’ live performance abilities unfavorably to BLACKPINK’s, implying that the group’s success is more aesthetic than artistic.
The original poster said:
“It’s hard for them to pull off something as overwhelming as BLACKPINK’s live performances. The members’ atmosphere really feels like they’re just fighting to improve their skills with a strong, competitive edge. Wouldn’t you say NewJeans’ success is mostly due to the production behind them? Though it seems like they do practice dancing a lot, the problem is that NewJeans are singers, not dancers.
It’s like a restaurant where the cooking skills aren’t top-notch. Even if the food tastes a bit off, they’ve decorated the place nicely, and it looks great on Instagram, with beautiful plating.”
The post triggered a lively debate in the comments section, with many netizens agreeing that while NewJeans boasts a visually captivating image, their vocal and performance skills may still be a work in progress. Others defended the group, praising their fresh concept and unique charm.
Comments on Pann:
- “NewJeans has talent? That’s the first I’ve heard of it. They’re basically the pioneers of lip-syncing. Remember when they went on the Kim Hyun-jung news show to sing a Christmas carol? They sang so poorly they got mocked and ended up deleting the video ㅋㅋ And who ever said NewJeans dances well? Watching their Hong Kong concert, they looked like those inflatable dancing balloons.
- They know it themselves, that’s why they’re upset about Min Hee-jin leaving.
- They’re basically the “cheap instant noodles” of the idol world, just riding on marketing hype with low-quality content.
- Even their die-hard fans don’t say they sing well ㅋㅋ They probably feel guilty, so they just keep insisting their “vocal tone is unique” as a way to mentally cope.
- From the start, their image wasn’t really about being skilled performers, it’s more about having that teenage girl vibe and being seen as cute. I’m not sure about their vocals, but they do pull off their choreography well.
Meanwhile, on the morning of March 7, the Seoul Central District Court held the first hearing regarding the validity of the exclusive contract between the girl group NewJeans and their management company, ADOR.
ADOR’s representatives argued that NewJeans’ success was not solely due to individual talent but also owed greatly to HYBE’s comprehensive support system and the influence of BTS. HYBE invested a total of 21 billion won, including 10 billion won specifically for promotional activities. ADOR emphasized that the “BTS little sister” strategy, having NewJeans appear alongside BTS prior to their debut, was a key factor in helping the group stand out.
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