[WATCH] IU Takes Over Hiphop Scene with Epic ‘Holssi’ MV

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South Korean singer-actress IU, renowned for her versatile talent, unveiled the music video for “Holssi” on February 16th, a compelling track featured in her highly anticipated 6th mini-album, “The Winning.”

A Fusion of Hip-Hop and R&B

“Holssi” intricately blends elements of hip-hop and R&B, showcasing IU’s magnetic vocals that resonate across generations.

IU
(Photo : instagram)
IU

A post shared by instagram


A post shared by instagram

The song, composed by Lee Jong-hoon and Lee Chae-gyu, the masterminds behind IU’s previous hits like “Twenty-three” and “Blooming,” boasts lyrical depth contributed by IU herself.

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Netizens’ Reactions

Within moments of its release, the “Holssi” music video set South Korean online platforms ablaze with fervent discussions. Netizens took to various forums to share their excitement:

“IT IS OUTTTTT I CANT BREATHEEE AHHHH”
“TRUE QUEEN OF KPOP”
“Queen of k-pop is back”
“We need it on streaming!!! NOW”
“Finished sorting out the rice bowl”
“It’s new and I like it ㅋㅋ After hearing this, I’m even more curious about ‘Shopper’ “
“IU is so cute… She looks pretty in the music video. She really looks like Tweety ㅋㅋㅋ”
“Wow, it’s really hiphop? ㅋㅋㅋㅋㅋㅋ”
“It’s so fresh!”
“I floated too.”
“IU is a genius.”
“The song and music video are all goodㅠㅠㅠ”
“I really can’t hear the lyrics at all lol.”
“You’ll like this too if you liked Black Out, Jam Jam, and Bbi Bbi.”

“It’s so good ㅠㅠㅠㅠㅠ I keep thinking about the melody”
“The more I listen to it, the more addictive it becomes.”
“Awesome hip hop one top!”

A Blend of Styles

With its infectious beat and captivating visuals, “Holssi” has drawn comparisons to other beloved hits, sparking curiosity and anticipation for IU’s next musical endeavors. Some remarked on IU’s charming presence, likening her to the iconic cartoon character Tweety.

IU
(Photo : instagram)
IU

While some listeners found the hip-hop infusion surprising, many embraced the innovation, expressing how the song grows on them with each listen. “It’s new, and I like it,” remarked one user, encapsulating the sentiment shared by many.

You can Watch the full video below.