What happened when Lisa was the subject of YG’s press release?

YG Entertainment (YG)’s stock price “dances” due to the recent news related to BLACKPINK Lisa

After experiencing a sharp decline in their stock price due to rumors reported by a securities information outlet, YG is now experiencing an upward turn thanks to a press release related to Lisa.

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On Sep 19th, YG released a press release regarding Lisa. While Lisa’s contract renewal has been a matter of great interest, the contents of the press release mainly focused on YouTube view counts, which YG Entertainment has often used as a promotional strategy.

The key point of the press release was that Lisa’s solo album track “Money” exclusive performance video surpassed 900 million views on YouTube, two years after its release in September 2021.

It is interpreted that YG’s routine promotional strategy of emphasizing YouTube view counts gained particular attention this time due to Lisa’s contract renewal issue. Lisa’s exclusive contract with YG ended on Aug 8th.

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An industry insider in the K-pop industry analyzed, “Whenever artists’ videos achieve significant records on platforms like YouTube, YG has consistently highlighted those contents in press releases. If they had overlooked the news of surpassing 900 million views, there might have been unnecessary speculations and conjectures regarding the ongoing Lisa-YG contract renewal issue. It can be seen as part of their usual promotional activities.

Meanwhile, Lisa wrapped up the finale of the mega world tour “Born Pink”, which lasted for about a year, with BLACKPINK members Jennie, Jisoo and Rosé at Gocheok Sky Dome in Seoul on Sep 16th and 17th.

Source: Naver