The schedule for traditional domestic music award ceremonies that mark the end or beginning of each year is being unveiled one after another.
This year’s MAMA Awards will be held on November 21 at the Dolby Theatre in Los Angeles (USA). Following that, performances will continue at Kyocera Dome Stadium in Japan on November 22 and 23. ‘MAMA’ is an established and prestigious domestic music award ceremony with a 25-year tradition, known for its concept-driven stages and dazzling lineup of artists, garnering immense attention every year.
However, ‘MAMA’ has insisted on hosting the ceremony overseas since 2010, except for the period when international travel was restricted due to COVID-19. It aimed to present an award show that goes beyond the boundaries of Korean music, with most of the participants being domestic artists, making it closer to a K-pop award ceremony.
The ‘2024 Asia Artist Awards’ (hereafter ‘AAA’) will also be held in Thailand at the ‘Thammasat Museum’ on December 27th, under the name of Asian artists. Starting in 2016, ‘AAA’ has garnered attention by integrating awards for not only domestic singers but also actors. ‘AAA’ has gradually expanded overseas, starting with Vietnam in 2019 and hosting the event in Japan in 2021.
The ‘Seoul Music Awards,’ with a 33-year tradition, has announced for the first time that it will be held overseas. The ’33rd Seoul Music Awards’ will take place at the Rajamangala National Stadium in Bangkok, Thailand on January 2nd, 2024. The organizers of the ‘Seoul Music Awards,’ which has promised the participation of over 20 top K-pop stars, expressed confidence in the award ceremony.
As the global prominence of K-pop continues to rise, there is increasing international interest in domestic music award ceremonies. Additionally, due to the higher ticket prices for overseas performances compared to domestic ones, it may be an inevitable choice to generate revenue. However, considering the busy schedules of artists who must repeatedly travel in and out of the country, as well as the fans who, despite it being a domestic award ceremony, may miss out on enjoying the event in person, there is understandable disappointment.
Domestic music award ceremonies are expanding their reach internationally amid the growing global popularity of K-pop. Whether these music award ceremonies, which can be considered the stages for K-pop festivals, will satisfy the expectations of domestic fans abroad remains a topic of great interest.
Source: naver
