From music festivals sponsored by broadcasting networks to long-established award ceremonies, the shift to hosting events at international venues has become so widespread that holding these events in South Korea is increasingly rare.
This trend has sparked dissatisfaction among South Korean fans, who feel left behind despite being key contributors to K-Pop’s global success. Many fans lament the logistical and financial burdens of traveling abroad, to countries like Japan, Indonesia, or Thailand, to attend these events.
There are various reasons why organizers choose to host award ceremonies abroad rather than in South Korea. Industry insiders point to financial factors as a primary reason. One organizer explained, “Ultimately, it all comes down to money. Securing investments to hold events overseas can yield significant profits that are harder to achieve domestically.”
These investments cover costs such as venue rentals, artist fees, stage production, and broadcasting rights. The greater the investment, the less financial strain on the organizers. Moreover, overseas events often generate substantial revenue from ticket sales.
The financial appeal of hosting events abroad is undeniable. Countries like Japan, Indonesia, and Thailand are popular locations due to the high demand for K-pop among local fans. Unlike South Korea, where ticket prices are capped, international events often charge higher prices, with VIP seats ranging from $250 to $290. Additionally, venues in South Korea often lack the capacity to accommodate the large number of fans.
Another industry professional emphasized the logistical challenges of hosting such events in South Korea, “We understand the importance of holding award shows in South Korea and consider it every year. However, logistical difficulties make it an uphill battle.”
This shift reflects K-pop’s growing global presence but also highlights the challenges of balancing international expansion with maintaining a connection to its domestic roots.
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