Released on October 18, “APT.” topped domestic music charts like Melon and Genie immediately after its release, while also taking the #1 spot on Spotify’s Global and U.S. daily charts and hitting #1 on iTunes’ “Top Songs” chart in 40 regions.
Notably, Rosé made history as the first Korean female solo artist to top both the U.S. Spotify chart and the Global Spotify Daily Top Songs chart. In just five days, by the afternoon of October 23, the music video for “APT.” had surpassed 100 million views.
The song draws inspiration from the popular “Apartment Game” in Korea. Rosé explained, “The ‘Apartment Game’ is one of my favorite games—simple, fun, and perfect for livening up the mood. One night in the studio, I introduced it to the staff, and as we all enjoyed playing it together, the idea for the song was born. Bruno Mars then joined in the process, and together we completed the track.”
“APT.” has taken social media, YouTube and short-form video channels by storm. Alongside the song’s success, the “Apartment Game” itself is trending among global K-pop fans, who are sharing challenge videos of themselves playing the game. K-pop stars like BTS’s J-Hope, IVE’s An Yujin, LE SSERAFIM’s Kazuha and Kim Chaewon have also posted videos performing the choreography, adding to the buzz.
Due to its addictive nature, “APT.” quickly became known as the latest “forbidden song” for exam students. Comments under the music video range from “Such an unexpected vibe”, “Now they’ve made a song out of a drinking game, and it’s actually amazing”, “Insanely addictive” to “I’ve been listening to this on repeat for days and I’m not tired of it” and “This is dangerous—seven days in, and I can’t stop watching it.”
Source: Daum
