Will NewJeans Survive Without CEO Min Hee Jin? Identity Crisis Explored

The dispute between ADOR CEO Min Hee-jin and HYBE came to light on April 22nd when HYBE initiated an audit against ADOR’s executives, alleging attempts to seize control. CEO Min refuted the accusations, criticizing HYBE’s actions and alleging mistreatment of NewJeans.

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CEO Min: “HYBE’s sudden audit and mistreatment of NewJeans are unjust.”

As the conflict intensifies, HYBE calls for CEO Min’s dismissal, citing breach of duty, while CEO Min defends herself, claiming unfair shareholder agreements and mistreatment of NewJeans.

(Photo : Daum cafe)

Legal battles ensue, with CEO Min seeking a court injunction to prevent her dismissal, to be decided at an extraordinary shareholders’ meeting on May 31st.

Industry insider: “HYBE neglecting NewJeans would be self-destructive.”

The conflict raises concerns about NewJeans’ fate under HYBE. Despite assurances of support, fans worry about the group’s treatment post-Min. Industry experts doubt HYBE will sideline NewJeans, given their revenue contribution and fanbase, but fear changes in management and creative direction could impact the group’s uniqueness.

Industry expert: “NewJeans may lose their distinct charm without CEO Min.”

HYBE faces the challenge of preserving NewJeans’ identity if CEO Min departs. Failure to maintain the group’s style and success could lead to a crisis beyond the current conflict.


Industry analyst: “HYBE must deliver on promises of support to avoid a significant crisis.”

The ongoing conflict between Min Hee-jin and HYBE not only highlights power struggles but also raises crucial questions about the future direction of NewJeans within the K-pop landscape.

In recent news, Min Hee Jin, CEO of ADOR, denies allegations from HYBE that she planned to take over management rights. Amid this feud, she held a press conference where she disclosed that NewJeans members, along with their parents, have shown support for her, with some even calling her in tears.

She emphasizes her dedication to NewJeans and refutes claims of attempting to seize control of ADOR, citing issues with contracts and unfair clauses with HYBE.

Min Hee Jin portrays herself as being bound by restrictive agreements, likening her situation to being a “slave” to HYBE. The conflict between Min Hee Jin and HYBE has led to both internal strife and public attention.