On Dec 28th, Song Ji-hyo announced the brand launch through her personal social media account with the caption, “2024.12.29. AM 10:00 OPENING.”
Previously, Song Ji-hyo revealed her plans to launch a lingerie and fragrance brand. On a web variety show, she shared, “I’m preparing to launch lingerie and perfumes. I talked to Yoo Jae-suk about it about two years ago—discussing when and how to do it. It was really hard.”
Yoo Jae-suk showed his support, saying, “You’re directly overseeing it from morning, with just two staff members, not through an external company. I hope it goes well.” Ji Suk-jin also wished her success, saying, “It should go global.”
The official social media account for Song Ji-hyo’s brand features the tagline, “Offering comfort and sophistication that blends seamlessly like skin.” It also showcases Song Ji-hyo herself as the model, striking poses in her products. Wearing only lingerie, Song Ji-hyo displayed her flawless and glamorous figure.
Meanwhile, Song Ji-hyo is currently appearing on SBS’s “Running Man“.
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