Over the past few weeks, internal documents from HYBE have surfaced online, reportedly due to an employee leak, revealing insights into the company’s strategies and issues surrounding its idols, including LE SSERAFIM.
Since their debut, LE SSERAFIM’s live singing ability has been a recurring topic of debate. The intensity of this criticism notably escalated following their performance at Coachella, along with an encore show that further raised doubts about their ability to deliver live vocals. While fans have acknowledged some noticeable improvements in the group’s performances over time, they remain vigilant, closely analyzing each stage appearance for signs of growth.
In the most recent document, HYBE directly addresses the mounting criticism surrounding LE SSERAFIM’s alleged use of lip-syncing during various award shows, with particular emphasis on the 2023 Asia Artist Awards. They stated, “As for their stages, after the challenging MAMA conditions, the composition is becoming clearer, and reactions have been improving. However, there are still some disadvantages regarding the lip-syncing issue, which has drawn criticism, even at AAA, for not performing live.”
The confirmation has reignited conversations among fans and the public about the role of live vocals in performances and the authenticity of idol showcases.
Source: KrB
