It has been over a year since Jennie’s last release, “You & Me”, and there is a lot of anticipation that Jennie’s new release could end the recent underwhelming streak of solo female K-pop artists like Chungha, Somi, and Sunmi. Experts believe Jennie might be able to buck this trend, particularly given BLACKPINK’s immense popularity.
Furthermore, Jennie has recently collaborated with Columbia Records, a major American label associated with global pop stars like Beyoncé and Adele.
“In my opinion, anything BLACKPINK does becomes a phenomenon. This was proven with Lisa’s single ‘Rockstar’, which debuted at No. 70 on the Billboard Hot 100 and No. 4 on the Billboard Global 200 in June,” said an industry insider.
Aside from her outstanding achievements with BLACKPINK, Jennie has also found considerable success in her solo career.
Her debut single “Solo”, released in 2019, quickly topped domestic charts and earned praise on music shows. “You & Me” further boosted Jennie’s global appeal, entering the UK’s Official Singles Chart and ranking high on Billboard’s Global 200.
Jennie’s recognition in the U.S. market is significantly higher than many other K-pop idols. Last year, in addition to starring in “The Idol”, she collaborated with renowned artists such as The Weeknd and Lily-Rose Depp. These collaborations also performed well on the Billboard charts.
As a result, “Mantra” is expected by many to be Jennie’s next breakthrough. Those who got the chance to watch a pre-recording of the song have given rave reviews, so anticipation is higher than ever.
Source: K14
