CJ ENM announced that through the “2024 MAMA AWARDS”, they will spotlight artists and industry professionals who have shown remarkable achievements through continuous challenges and passion. As a global K-pop awards ceremony that has consistently evolved alongside the growth of Korea’s music industry, the aim is to reflect a differentiated perspective fitting the global influence and stature of K-pop.
In particular, the judging process will be enhanced to evaluate K-pop’s global competitiveness, which includes outstanding performances, trendsetting music, high-quality music videos and albums, and visuals that captivate global fans. For example, the “Album of the Year” award will no longer be limited to sales figures. Instead, it will take into account the overall quality, from planning to music, artwork, completeness, visuals and influence. Additionally, recognizing the importance of K-pop’s performance power, a new “Best Choreography” award will be introduced to highlight impressive K-pop choreography, further solidifying the ceremony’s relevance to both the music industry and fans.
A representative from CJ ENM commented, “As an award show created together with K-pop fans worldwide, we will actively reflect the voices of those who love K-pop. We will highlight the outstanding contributions of artists and industry professionals who have led and defined the K-pop trends of the year. In a rapidly evolving technological era, we aim to redefine the value of K-pop albums and assess K-pop’s global competitiveness as a comprehensive art form.”
Regarding this, netizens showed various reactions such as “If the numbers don’t make sense, people will go crazy“, “Might as well rename it the ‘Whatever I Want Awards’“, “Diversifying the criteria sounds good in theory, but it’s Mnet, so they’ll probably just give awards as they please. But, honestly, it’s not just Mnet; all award shows are like this… Just get rid of the voting“, “Ranking purely based on sales is problematic. People have already raised issues about the weirdness of album sales numbers in our country“, “How are they going to quantify ‘completeness, visuals and influence’? In the end, they’ll just give the awards however they want while pretending it’s objective“…
Source: theqoo
