Rosé of BLACKPINK and Bruno Mars have set a new milestone with their duet “APT.,” which became the fastest music video in 2024 to exceed 100 million views on YouTube. Released on October 18, the video reached this incredible feat in just five days, making it the quickest video of the year to hit this mark.
The music video for “APT.” garnered over 25 million views within the first 24 hours of its release, despite minimal promotions or broadcast appearances. This instant success showcases the song’s global appeal and its overwhelming reception from fans. Beyond YouTube, “APT.” has dominated music charts worldwide, quickly topping Spotify’s US chart. It also secured the No. 1 spot on iTunes Top Songs chart in 40 regions.
Industry insiders are already predicting even greater success for the song. It’s expected to debut within the top 10 of Billboard’s Hot 100 chart, with some forecasts placing it at No. 6 on the UK Official Chart. The momentum behind “APT.” suggests it will continue to break records in the coming weeks.
“APT.” is a pre-release single from Rosé’s upcoming solo full-length album, ‘rosie,’ slated for a December release. The track was inspired by the popular Korean drinking game “Apartment Game,” where participants stack hands and remove them one by one. The last person left has to take a penalty drink. Rosé revealed in an interview with Vogue that the concept for the song was born out of a fun session of playing the game with her studio staff.
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With “APT.” continuing to rack up millions of views and streams, it’s clear that Rosé and Bruno Mars have delivered one of the biggest hits of 2024. The song has become a defining track of the year. Fans eagerly await Rosé’s full album, ‘rosie,’ which is sure to further cement her position as a global superstar.
